Steve Ells opened the first Chipotle in 1993. He started to expand in 1995, with a second and third location. Steve talked about wanting to open his own restaurant, understanding the business from working in one of his favorite restaurants in San Diego which he got after finishing culinary arts school, He started Chipotle to back his restaurant Idea that he wanted to open. As he saw that Chipotle was taking off, he opened 3 more Chipotle’s throughout 1995. If when I saw my burrito shop taking off like this I would have turned it in to the restaurant instead of opening more small Chipotle he could of invested into one more but as a restaurant style, where he could of built it as a chain from there.
1. What types of marketing strategies is Chick-Fil-A following? Relating to the product, Chick-fil-A was a pioneer introducing the original boneless breast of chicken sandwich, he present a high quality and simple product, and became the second quick service chicken restaurant in the USA. They make food fresh daily and offer healthier alternatives to the classical chicken burger. The company grew up rapidly in the last few years, beforehand it tried to implement product development offering a wider range of things on the menu, such as healthier alternatives to the classical chicken burger, and differentiate them on customers’ different features basis (for example they developed children’ meal that is able to respond to the buyers’ needs).
Assignment 1: Entrepreneurial Leadership Case Study: “Five Guys Burgers and Fries: Ingredients for Success” Glendolyn Hayden-Sharpe Professor Carolyn Green Contemporary Business October 13, 2013 Assignment 1: Entrepreneurial Leadership Case Study: “Five Guys Burgers and Fries: Ingredients for Success” Five Guys Burgers and Fries has been a Washington, D.C. area favorite since 1986, when Jerry and Murrell offered sage advise to the four young Murrell brothers. “Start a business or go to college.” The business route won and the Murrell family opened a carry-out burger joint in Arlington, Virginia. What sets Five Guys Burger and Fries apart from other fast food chains is that the serve only hand-formed burgers cooked to perfection on a grill along with fresh-cut fries cooked in peanut oil. Five Guys enterprises sold options for over 300 units. The overwhelming success of franchising a local restaurant made national news with articles in trade publications such as Nation’s Restaurant News, Restaurant Business Magazine, and the Franchise Times.
After founder Ron Zappe died in June 2010, President Rod Olson started sifting through e-mails that Zappe had exchanged five years earlier with interested buyers. Olson, who began his career in sales at the company’s outset in 1985, considered bids from public companies and a private equity firm before agreeing to sell to Hanover, Pa.-based Utz Quality Foods in January. Olson says Utz’s undisclosed offer best suited Zappe’s wishes for the future of the business. Above all other sale considerations, Zappe wanted assurance that his grandchildren and great-grandchildren would be able to enjoy Zapp’s distinctly flavored, kettle-cooked potato chips. Zappe also sought expanded distribution, brand quality retention and security for about 200 employees at factories in Gramercy, California and Pennsylvania.
My family acknowledges that God is the source of all of these comforts. Hence, we do not forget to thank and praise him for his inherent benevolence. Fourth, my family practices cooperation within especially among us, children. We do household tasks together and each one is willing to do the assigned task to another in case the other fails to perform his task. Fifth, mutual respect is one of the greatest strengths of my family.
Entrepreneurship: CLASS ACTIVITY 1 (Team Jaguar) Roxanne Quimby Case: Burt’s Bees Roxanne Quimby is a talented and passionate person for business. She met with beekeeper Burt Shavitz in 1984. She had a simplistic natural carefree lifestyle. Her hardship and survival instinct propelled her artistic mind into producing a viable business of Burt’s Bees, when she saw the opportunity of converting the bee wax into meaningful natural products, much sought after in urban areas. Within a span of 9 years they had a fully fledged operations in Maine (albeit labour intensive) with 44 employees with annual sales escalating from $81,000 in 1987 to $3,000,000 in 1993.
The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees. (hoovers.com 2008) The major competitors in the industry include McDonald’s, Burger King, Taco Bell, and KFC, Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s position in the market, specializing in chicken-based entrées, will lead to a competitive advantage in which the company will be able to take advantage of. With Chick-fil-A’s marketing strategies and company initiatives, the company will try to stay distant from competitors, offering a fresh alternative to the China’s fast food restaurant. When it comes to Chick-fil-A’s social forces in China, Chick-fil-A can be described as a public industry, which has shared values that the company tries to protect and uphold.
Dear Mr. Winters: At Organique, Inc., customer service and satisfaction is among our top priorities. As a waiter, you are pleasant, attentive to the customers, fast, and accurate with food orders. As a result, many of our customers have taken a liking towards you. Within the first year of your transfer to our San Diego location, you were impressively promoted to Restaurant Supervisor. Even after your promotion, you continued to assist in waiting tables voluntarily, which pleased the company as well as many customers.
Taco Bell, which is today the biggest Mexican fast-food chain in the United States, was created by a former Marine Corps member named Glen Bell in San Bernardino in 1952. Seeing the opportunity of a growing after-war economy and a booming of the fast-food industry, Glen Bell started to sell hamburgers and hot dogs in San Bernardino, California. Mr. Bell opened a second store, concurrently; Mac Donald brothers also started their company by opening their first stand in the same city of San Bernardino. The first name of the chain was El Tacos (Taco Bell). According to the Taco Bell website, Glen Bell in addition of being a lover of Mexican food thought that the fast-food market did not offer a lot of variety of products.
Ernestine still maintains a healthy lifestyle; she is well in all aspects of mind, body and soul despite those devastations. She credits her good health and positive attitude to her commitment to Jesus, servicing others, daily exercise, proper diet, and prayer. Ernestine’s strong mentality is evident in her actions and behavior; she has drive and is committed to being the best at all she does. She desires to “keep up with society.” She is eager to learn to use a computer, the Internet, newly purchased cell-phone, and E-mail. The most profound theme she discussed during the interview was her love and dedication to her family and church.