Chick-Fil-a - Research Paper

2430 WordsSep 14, 201410 Pages
Chick-fil-a's history extends back to 1946, when Truett Cathy opened his first restaurant, which was called the Dwarf Grill in Atlanta Georgia. It was not until 1963 that Truett invented the first original chicken sandwich. Four years later, in 1967, the first Chick-fil-a Dwarf House was opened in the Greenbriar mall in Atlanta. After that it wasn't until 1986 that the first "free standing" Chick-fil-a was opened in Atlanta. As of 2012 Chick-fil-a has a total of 1,600 restaurant locations, making them the second largest fast food restaurant chain in the U.S. (Chick-fil-a, 2012). This company falls under the quick service restaurant field and under the monopolistic competition market, which comes with a lot of different competitors. Chick-fil-a does not have too many direct competitors in the chicken fast-food industry, but when looking at the fast food industry as a whole they have quite a few competitors. When it comes to selling their main, and only product, chicken. Their main competitor would be KFC who is ranked number one in the chicken field, and overall for the quick service field McDonalds ranks number one. KFC keeps hold of the number one spot based on the fact that they have a wider variety of fried Chicken, and the more important reason being that they are a bigger franchise than Chick-fil-a is. Chick-fil-A is affected by a few different government regulations one being food regulations through the FDA, Food and Drug Administration, for the food that they serve. They would also be set up for regular visits, yearly or every six months, from the health inspector from the county they are in to make sure they are keeping their store clean and up to code. They would also have to keep up with the different taxes they are required to pay to the government and state for the business as well as their employees. Based on their customers they collect a sales

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