“Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a packaged form for take-out/take-away.” (Wikimedia Foundation Incorporation (2011) Fast Food Available from http://en.wikipedia.org/wiki/Fast_food (last accessed date: 24.11.2011)). “McDonald's is the leading global foodservice retailer with more than 33,000 local restaurants serving more than 64 million people in 119 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local men and women.” (McDonald’s Corporation Getting to Know us… http://www.aboutmcdonalds.com/mcd/our_company.html (last accessed date: 24.11.2011)). McDonald’s began in
Efficient restaurant management Business description This business description is extracted from McDonalds Corporations 2013 Financial reports: “General The Company franchises and operates McDonald’s restaurants in the global restaurant industry. These restaurants serve a broad menu at various price points in more than 100 countries around the world. All restaurants are operated either by the Company or by franchisees. The Company’s operations are designed to assure consistency and high quality at every restaurant. Under the conventional franchise arrangement, franchisees provide a portion of the capital required by initially investing in the equipment, signs, seating and décor of their restaurant businesses, and by reinvesting in the business over time.
* McDonalds has certain value pricing to offer their product much cheaper rate as compared to its competitors like KFC etc. * Beside that, McDonalds also use bundling strategies such as Happy meal, combo meal, family meal, happy price menu etc to increase overall sales of the product 3. Place * McDonald has been 120 countries in the world include 29000
Summary on McDonalds and Starbucks in France The McDonald’s and Starbucks corporations are among the most popular U.S. food industry establishments operating today in France. Not only is France the world’s second largest consumer of McDonald’s behind the United States, but also it now has more than 1,200 locations dispersed throughout the country. Both have specifically catered their locations in France to the unique cultural aspects of the French people. Cultured menus, unique restaurant designs, and technological innovations all contribute to the success both franchises have seen thus far in France. Starbucks and McDonald’s represent non-gourmet coffee and fast, inexpensive food to French people, yet both manage to play significant roles in France’s economy.
Purpose of the Business: The purpose McDonalds is to make profit and to provide a return for investors in the business, (That's why most businesses really exist). And to provide a service making a decent profit, off the fast food (goods). The form of ownership: McDonald’s is a franchiser. McDonald's Corporation earns revenue as an investor in properties, a franchiser of restaurants, and an operator of restaurants. Approximately 15% of McDonald's restaurants are owned and operated by McDonald's Corporation directly.
2.Exploratory research of the attribute selection The company’ view information was searched from DATAMONITOR 360 website and annual report of McDonald’s 2010. And a brief analysis about market strategies for fast food restaurant was also for the reference of attributes selection. With the attributes from several market strategies reports in McDonald’s as well as Fast Food Restaurant Industry and the SWOT analysis from the DATAMONITOR, eventually 7 attributes were selected, namely, expensive, various menu, high service speed, high calorie content, nutritional, convenient, and novelties for children. As the top competitors in Fast Food Restaurant industry, Burger King, Pizza Hut, Wendy’s and KFC were also selected into the BrandMap for competitive analysis.
These are the eating places, bars and taverns, and lodging places restaurants. The list is represented in the classes; full service, quick service, and fast casual. CMG faces major competition from Qdoba in the fast casual segment and Taco Bell in the quick service segment. CMG Business Operations The chains of restaurants are located all over the world with major concentration in America. It worthwhile to note that all the CMG restaurants are wholly company owned and few of them are on partnerships.
Till the end of 2011, the Wowprime group has offered 170 restaurants under 10 different brands for customers in the different age groups, income, professional categories, and purpose of dining. Furthermore, with its success in Taiwan, Day decided to go internationally and tried to gain the main target customer group of the new coffee chain. Taiwan’s restaurant industry Taiwan, an island located in East Asia, has a small market size which limits the ability for a single product or service to achieve economies of scale. However, it is prosperous for retail businesses, especially restaurants because of its population density. The restaurant industry is divided into three broad categories: 1.
McDonald's primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies and fruit. McDonald's brand mission is to be, “Our customers' favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers' experience.” II.
T he Multi-Unit Restaurant Business represents 30% of the f oodservice industry which is a $600 billion industry with 960,000 locations. T hey are categorized into three industry segments: Specialty Establishments, Quick Service Restaurants and Casual Dining. Levendary Caf é is a hybrid of the last two called Quick Casual which has an average check in the $8 to $12 range. T hey are distinguished by two elements: wholesome f oods using high quality ingredients and a commitment to service in a comf ortable, f riendly atmosphere. T hey were also distinguished by their willingness to take risks which was a trait of the original f ounder.