Management was confident that Panera Breads attractive menu and the dining ambiance of its bakerycafs provided significant growth opportunity, despite the fiercely competitive nature of the restaurant industry. Panera Bread competed with specialty food, casual dining and quick service restaurant retailers including national, regional and locally owned restaurants. Its closest competitors were restaurants in the so-called fast casual restaurant category. Fast casual restaurants filled the gap betweeen fast-food and casual, full table service dining . A fast casual restaurant provided quick-service dining (much like fast-food enterprises) but were distinguished by enticing menus, higher food quality, and more inviting dining environments; typical meal costs per guest were in the $7-$12 range.
Economies of scale enjoyed by dominant companies can make life extremely tough for smaller companies battling to make headway in the same market. A new entrant to the UK fast-food market dominated by McDonald’s is the Gourmet Burger Kitchen (GBK). The business was set up by three ex-pat New-Zealanders who spotted a gap in the market for premium-quality gourmet burgers, freshly prepared to order. In addition to a standard burger and chips, the GBK menu also includes more esoteric menu items such as a chorizo spicy Spanish burger and a hot chicken satay sandwich. On average, a burger at GBK costs nearly £8.
2.Exploratory research of the attribute selection The company’ view information was searched from DATAMONITOR 360 website and annual report of McDonald’s 2010. And a brief analysis about market strategies for fast food restaurant was also for the reference of attributes selection. With the attributes from several market strategies reports in McDonald’s as well as Fast Food Restaurant Industry and the SWOT analysis from the DATAMONITOR, eventually 7 attributes were selected, namely, expensive, various menu, high service speed, high calorie content, nutritional, convenient, and novelties for children. As the top competitors in Fast Food Restaurant industry, Burger King, Pizza Hut, Wendy’s and KFC were also selected into the BrandMap for competitive analysis.
External Analysis Industry rivalry: High According to the case Chipotles leading competitors are Taco bell, Moe’s southwest grill, Qdoba and smaller chains Baja fresh and California tortillas. Fast food restaurants (such as Chipotle) that offer fresh quality ingredients are a threat to other regular fast food restaurants and are viewed as main attributable loss of customers. However the top competitors are able to offer and same services as Chipotle. Threat of Substitutes: Moderate Chipotles food offerings can be substituted with store bought ingredients. Also with the increase in stores offering a selection of organic ingredients, customers can opt to making their own burritos at home.
Rebecca McCracken's Site Professional Portfolio Resume Philosophy Statements Artifacts Research Paper Certifications Memberships Conferences BUS 446: Comprehensive Case Study 1. What are the dominant characteristics of the industry? Chipotle is in the fast casual dining industry or restaurant industry. The market capitalization of this industry, according to Yahoo Finance, is $3,375 billion. Competition is very intense in this industry since different dining options are all over the place.
Looking around you are probably seeing many fast food restaurants. Maybe you see Burger King, or Wendy’s. Eating at Wendy’s is better than eating at Burger King because its menu reflects a variety of healthy options, gluten free food, and healthier sides. Wendy’s is a fast food restaurant that first opened its doors in 1969. According to NASDAQ: WEN they are the world’s third largest quick service hamburger company.
Competition also exists in the fast-casual restaurant segment, primarily on taste, quality and the freshness of the menu items and the ambience and condition of each restaurant. And what is the performance of Chipotle and fast-casual segment in the whole industry? According to the recently released Technomic report of the top 500 largest U.S. restaurant chains, fast casual concepts hold seven out of the top 10 positions, with Five Guys leading the way. In total, the top 10 fastest-growing chains' sales accounted for $7.8 billion, an 18 percent increase over
Competitive Advantage William Hartzfeld Bus 100 December 1, 2013 Dr. Manners A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a strategic planning tool that can help a business to boost profits and productivity by understanding its competencies (strengths and weaknesses) as well as the competition. The restaurant I choose to identify their competitive advantage is Ruby Tuesday. Ruby Tuesday was founded by a young man named Sandy Beall near the campus of the University of Tennessee and has brown to more than 800 restaurants worldwide. Strengths As a whole, Ruby Tuesday has many strengths as a local restaurant.
Tiybas Restaurant Review The restaurant that I visited was Chipotle. It is located on 865 Rockville Pike Rockville M.D, 20851. It serves food like burritos, tacos, burrito bowl and salad. The specials during the week are chips and guacamole.The price is excellent for the size. They do not do catering and you don’t have to have a reserivations.It also has a kids menu; On the kids menu it serves taco kit and a single taco.
Moreover, it will be a good opportunity for fast food business such as Burger King, McDonald, and Subway. Due to the fact that people have to eat all of the time, Costco could allow those fast food companies to rent their space. As a result, renting fees could become another way for Costco to make