Ruth Chris Steak House Case Analysis

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Ruth's Chris Steak House ECBU 695 INSTRUCTOR: Don Jacobs June 8, 2009 Juan Arango Table of Contents 1.0 Executive Summary For more than four decades, Ruth’s Chris Steak House has stood a “cut” above other fine dining establishments with “sizzling” USDA Prime grade steaks, a terrific experiential value proposition, and an unwavering commitment to guest satisfaction. Ruth's Chris is proud of its New Orleans heritage and great tradition of Southern hospitality. Ruth's Chris remains committed to the core values of its founder, Ruth Fertel, who offered each guest premium food served in a warm and inviting atmosphere. In the past year, the Company enjoyed a significant milestone, completing a successful initial public offering and raising more than $154 million in new equity capital. This infusion of capital and a new $55 million credit facility provide Ruth's Chris the financial resources to embark on an accelerated development plan and expand its footprint through both company-owned and…show more content…
Ruth Chris believes that restaurant competition is based on, among other things, quality of food products, customer service, reputation, restaurant location, name recognition and price. The Company’s restaurants compete with a number of fine dining steakhouses within their markets, both locally owned restaurants and restaurants within regional or national chains. The principal fine dining steakhouses with which the Company competes are Fleming’s, The Capital Grille, Smith & Wollensky, The Palm, Del Frisco’s and Morton’s of Chicago. Many of the Company’s competitors are better established in certain of its existing markets and/or markets into which it intends to

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