Not only have their menu remained the same but so have their suppliers. They have been getting their beef from the same supplier for more years than Murrel can actually remember, and use Idaho potatoes instead of faster-growing cheaper potatoes from Florida and California (Melnick, 2011). Socially they set out to continually provide customers with their fresh made to order burgers and fries along with fresh add-on items like jalapenos and onions to name a few. Five Guys focuses on using their money to produce high quality food and still till this day do not advertise. Instead the company uses the money that would go to advertising to encourage employees to be courteous, clean, and proficient and food preparation.
The situation is very ironic because the grocery stores with nutritious food advocates for fast food restaurants that are, in context, competing with their sales. Prices of fast food products appear cheaper than full home cooked meals. On average, costumers pay four dollars for a drink, a burger, and a side item. Additionally, fast food is fast. Each fast food corporation has special procedures to keep their paying costumers happy by giving them exactly what they asked for, fast food.
A definite strength is the simple menu. The company has a mission statement “Food with Integrity” referencing its organic ingredients. Chipotles menu consists of different types of burritos, tacos, and salads. Ells said “It’s important to keep the menu focused, because if you do a few things, you can ensure that you do them better than anybody else” I strongly agree with his point of view. My first visit to Chipotle was a month ago.
Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Chicken is the main product that is served on their menus which many prefer over beef. As far as customer service, Chick-Fil-a’s staff focuses on being swift and attentive. When the chain opens a new restaurant, it goes out its way to find customers in the area. Regualars at other locations and people who stop by the construction site eager about the opening get invited to a special dinner night before the official opening. Unlike Mcdonalds, Chick-fil-a serves the crowd a free dinner,10 coupons for free meals.
Week 3 Assignment 1: Identify Your Competitive Advantage Chipotle Mexican Grill was a business idea that Steve Ells, founder and CEO, put into operation in 1993 in Denver, Colorado. His idea was “to build a place where you could eat delicious food made of the finest ingredients quickly and affordably” (Chipotle.com). Beginning in 1999 thru present date, Steve Ells adopted the practice of using naturally raised pork, chicken and beef, and only purchasing “from ranches that meet or exceed” their “naturally raised standards” (Chipotle.com). This was just the beginning of Steve Ells’ dream to provide consumers with quality food at a reasonable price. Today, according to Huffingtonpost.com, “there are nearly 1,500 Chipotles in 44 states
The franchise we plan on opening is the Qdoba Mexican Grill. Our restaurant will be opened in the Fruitland area located by the Wal-Mart, Texas Roadhouse, and Uno’s. Qdoba is the largest franchised fast-casual Mexican restaurant company. Qdoba was first opened in 1995 when two men imported the San Francisco style burrito to Colorado. The restaurant immediately won over customers and critics with their unique flavors and fresh ingredients.
raw meat into products such as beef burger. The purpose of this business to provide takeaway food to local people at affordable and profitable price in order to do this the company must buy their raw materials at a wholesale price. The aim of this business to make profit so they must attract customers in order to do this their service and quality of food must be better than any local competitors. Workers severing the customers are the only ones that interact with them. Bromford chippy is a partnership
Its motto is “fresh thinking – healthy eating,” featuring a menu based on the customer’s choice of grilled meats, fresh vegetables, zesty sauces, and a pita rolled into a unique and convenient package. Pita Pit Inc. is a wholly owned subsidiary of Coeur d’Alene, Idaho-based Pita Pit USA,
Week Three ILab Fast Food Menu Creation Overview For this assignment, you have been asked to explore the nutritional value of menu items at a local fast-food restaurant. Using the available menu items, plan two meals: the healthiest meal possible and the unhealthiest healthy meal possible. Both meals should include an entrée, side, beverage and dessert. In a word document, please answer/discuss the following questions: Deliverables 1. Describe the healthy meal that you have created from the fast food restaurant using the nutritional value of menu items.