Who Is Kudler's Five Forces From Porter & Rsquo?

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Running head: OVERVIEW OF MANAGEMENT Overview of Management Managing the Business Enterprise Overview of Management Introduction Kudler Fine Foods is a unique grocery store that caters to gourmet shoppers in a convenient one-stop shopping experience. Kudler Fine Foods opened the first store on June 18, 1998. By 2003 Kudler was three stores strong and growing (Kudler Internet). The following paragraphs will identify and discuss the primary functions of management, identify who at Kudler is responsible for each of these functions, explain how technology and the Internet are utilized and affect Kudler’s management and discuss the five forces from Porter’s model and how Kudler uses strategies aimed at these forces…show more content…
Planning/strategizing works together with the organization’s primary purpose based on where the organization wants to be and what it will take for them to get there. Planning/strategizing enables management to go beyond daily activities to set realistic goals for the organization’s success. Organizing involves setting the structure and the coordination and use of available resources needed to carry out tasks necessary to achieve the organizational plans. Leading is the ability to motivate people to give their best both individually and within group settings. Through guidance, leadership ability, and supervision of employees managers achieve organizational goals. Controlling is the measurement of performance against objectives and the constructive feedback to correct any performances not meeting the plans objectives. All these functions are integrated and mutually supporting, directed toward the goals of the…show more content…
The five forces include; threat of entry of new competitors, the bargaining power of suppliers, the bargaining power of customers, the threat of substitute products or services and the rivalry among existing firms in the industry. An example of Kudler’s strategies aimed at each of these five forces is discussed below. Kudler uses differentiation and focus strategies to meet the threats of any new competitors by being unique in its industry. Kudler is an upscale specialty food store catering to the epicurean delights. Kudler has created a niche market. Kudler uses innovation and customer-oriented strategies aimed at the bargaining power of customers, the threat of substitute products or services and industry rivalry by offering products and services for customers that go beyond other food stores. Kudler offers foods from around the world including making available any specialty items that customers might request; they have initiated a frequent shopper awards program and offer cooking classes that persuade customers to shop with
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