5 Guys Hamburgers 5 Guys Hamburgers, started in 1986 by Jerry Murrell, his wife and his four sons, began as nothing more than a small burger shack in a Virginia strip mall. Jerry started the company to give people better quality food and a different type of fast food experience. This is why 5 Guys makes their hamburgers ready-to-order with meat that has never been frozen, they offer a multitude of free toppings and the fries are never skimped on. During the beginning Jerry kept his day job while allowing his sons to oversee the shack’s operations. Jerry had always wanted to keep the company local, so he originally allowed for expansion to stretch only as far as the Washington D.C. area.
Five Guys vs McDonalds In my opinion Five Guys is much better than McDonalds. Both, like everything else, have their good and bad things, but in some aspects it is better one than the other. I believe Five Guys is better because their food quality, customer service, and atmosphere is better than at McDonalds. In the first place, Five Guys use only fresh ground beef that is never frozen and there are so many possible ways to order a burger. Also, at no extra cost every burger can be personalized with toppings and condiments from a list of fifteen add-ons that range from the mayo, onion and pickles to hot sauce, grilled mushrooms and Jalapeno peppers.
Pairing quality food with the extension of the mission statement, “you the customer are the most important visitor on our premises”, Five Guys have been operating by Murrell’s standards and vision for almost 30 years. 2. Analyze the original values for the start-up company and how it remains strong today. The original values for the start-up company and how it remains strong today is because as the company grew Murrell believed that the menu had to stay the same good burgers and fries. Five Guys Burgers are the best because the burgers are handmade from fresh beef patties not frozen and the fries are
Assignment 1: Entrepreneurial Leadership Case Study: “Five Guys Burgers and Fries: Ingredients for Success” Glendolyn Hayden-Sharpe Professor Carolyn Green Contemporary Business October 13, 2013 Assignment 1: Entrepreneurial Leadership Case Study: “Five Guys Burgers and Fries: Ingredients for Success” Five Guys Burgers and Fries has been a Washington, D.C. area favorite since 1986, when Jerry and Murrell offered sage advise to the four young Murrell brothers. “Start a business or go to college.” The business route won and the Murrell family opened a carry-out burger joint in Arlington, Virginia. What sets Five Guys Burger and Fries apart from other fast food chains is that the serve only hand-formed burgers cooked to perfection on a grill along with fresh-cut fries cooked in peanut oil. Five Guys enterprises sold options for over 300 units. The overwhelming success of franchising a local restaurant made national news with articles in trade publications such as Nation’s Restaurant News, Restaurant Business Magazine, and the Franchise Times.
The burger is affordable, portable, and customizable; they can be served gourmet-style or as a rustic yet classic to-go food. When it comes to a good hamburger, Americans definitely are not careless eaters. A report indicated that 75% of burger-lovers rank the quality of the meat as the first or second most important attribute to their burger. Second in line were toppings, ranked either first or second place by 42% of consumers. Even
The Wendy’s ad featured in big bold letters “COSTS LESS THAN A PERSONAL TRAINER” located above delicious looking bowl of chili, side salad, and a baked potato. According to the ad “It’s better here.” at Wendy’s. The Wendy’s ad promotes their value offering of a “hot, plain baked potato, delicious small chili, and a fresh side salad with fat-free dressing.” Each item costing only 99 cents off the value menu, combining these three Super Value Menu offerings have a total of 5 grams of fat. Wendy’s has always been famous for their fresh never frozen hamburgers, homemade chili, and salad offerings. Dave Thomas founded Wendy’s on the fact that people wanted more than the fast food being offered by his competitors.
(even if you said your firm is a monopoly, think of some substitutes) Competitors for CiCi’s pizza would be Pizza Hut, Hungry Howies, or any other local pizza buffet. These firms are all perfectly competitive because they can substitute for one another. Though, many people would agree that they taste very different (in my opinion, Pizza Hut has a monopoly with those bread sticks because no one else has recreated them just right!). But tastes aside, each of these businesses offer pizza and salad buffets under $10.00
1. Determine how Five Guys’ philosophy sets it apart from other fast-food chains. Their mission statement is simple, "we are in the business of selling burgers" and their company goals are just as simple, "to sell the best quality burgers possible, we focus on Quality, Service, and Cleanliness" (Byrne, 2013). There is no need for a value menu because of their 80% ground chuck, fresh never frozen (Murrell, 2010), is a gourmet burger at a value price already and when being compared to other burger restaurants like McDonalds the taste quality is no comparison according to Consumer Reports (Consumer Reports Magazine, 2010). McDonalds chains focus is people, products, place, price, and promotion (McDonalds Mission, 2013).
Report Report Managerial Process Managerial Process Fast Food Fables Fast Food Fables 1. Mc Donald's followed the fundamental ‘consistency’ rule offering products of uniform size, price, and quality in all the markets where it operated. However in India the company went for an entirely different approach. Explain why McDonald’s went for customization in India? The reason why Mc Donald's went for a customized view, because first of all beef or pork eaters are very - very less, people are vegetarians and avoid food made or rather ones that are originally from the west.
The literature notes the factors that contributed to Five Guys’’ success and rapid growth. How Does Five Guys’ Philosophy Set It Apart? As stated on the company’s website “We follow the philosophy of focusing on a few items, and serving them to the best of our abilities,” this is what sets Five Guys’’ apart from other fast food chains. Unlike their competitors, such as Burger King and McDonalds, Five Guys’ has a specific goal, which is to serve the highest quality hamburgers and fries achievable. Their intent is to focus on “food” rather than “fast”; hence, Five Guys’ doesn’t offer drive-thru services and their food is made to order using fresh ingredients.