Cohon went on to build a network of 640 restaurants, making McDonald’s in Canada more lucrative than any of the other McDonald’s outside the USA. The key to the international success of McDonald’s has been the use of franchising. By franchising to local people, the delivery and interpretation of what might be seen as US brand culture are automatically translated by the local people in terms of both product and service. McDonald’s now has over 20,000 restaurants in over 100 countries, and around 80 per cent are franchises. Globalisation versus internationalisation Globalisation involves developing marketing strategies as though the world is a single entity, marketing standardised products in the same way everywhere.
They also employ 1.7 million people. Burger King opened its business in 1953. They have 13,000 restaurants in 79 countries, and serve 11 million people daily. Burger king VS McDonald’s, although very similar, they have many differences, such as the way each of their burgers are cooked , their signature sandwiches, taste in French fries and sizes, and slogans/advertising. While Burger King and McDonald’s both have the same types of foods, each of them are very different at the same time.
McDonalds and Burger King have both been in business for over 50 years. McDonald’s was one of the first fast food restaurants, bought from a man who sold shake machines. McDonald’s has a clown named Ronald McDonald for their mascot, and Burger King has a king for their mascot. They both sell their signature burgers, one being the Big Mac, and the other being the Whopper. Although they may seem the same to some, they are both different in appearance, size, taste, smell, and health.
For millions of people, grabbing a cup of Dunkin Donuts coffee is a daily routine. The original Dunkin Donuts experience was a single cup of coffee with a donut. Today Dunkin Donuts offers a wide range of coffee, coffee-related beverages, baked goods, and an expanding all-day oven-toasted menu. It all started in 1946 when William Rosenberg is founder of Dunkin Donuts and also the International Franchise Association who invested $5,000 to form Industrial Luncheon Services, a company that delivered meals and coffee break snacks to customers in Boston, Massachusetts. William Rosenberg, a food franchising pioneer who founded the Dunkin' Donuts chain and witnessed its spread from coast to coast and into 37 countries, has died.
The following material is copyright © 1996, Byron Preiss Visual Publications, Inc. and Forbes Inc. All Rights Reserved. Published by John Wiley & Sons, Inc. No use may be made of this material without the express written consent of the copyright holder. Ray Kroc, McDonald's, And The Fast-Food Industry In 1954, a fifty-two-year-old milk-shake machine salesman saw a hamburger stand in San Bernardino, California, and envisioned a massive new industry: fast food. In what should have been his golden years, Raymond Kroc, the founder and builder of McDonald's Corporation, proved himself an industrial pioneer no less capable than Henry Ford. He revolutionized the American restaurant industry by imposing discipline on the production of hamburgers, french fries, and milk shakes.
McDonalds opened its doors in 1940, 13 years later so did there soon to be competitor, Burger King. Both of them compete every day to earn the most profit possible. These restaurants may be some of the largest fast food corporations in the country, but they have plenty of differences; taste, sales, advertising. Taste is a big part of the competition. McDonalds and Burger King may not be good for you, but to most people it tastes good.
This unyielding expansion led the Corporation to open 23,000 McDonald's restaurants in 110 countries in 1994, producing $3.4 billion in annual revenues. In addition, McDonald's opens a new restaurant every three hours. (www.mcdonalds ) Wal-Mart was founded in 1962 and opened its first store in Arkansas. Wal-Mart serves customers and members more than 200 million times per week at more than 8,838 retail units under 55 different banners in 15 countries. Wal-Mart boasts 2010 sales of $405 billion, and Wal-Mart employs 2.1 million associates worldwide.
Take Gregory Rhymes for example. Recently 15 year old Gregory and his mother sued McDonalds for his extreme obesity. Weighing about 400 pounds, Gregory Rhymes would consume a burger, fries and a shake sometimes multiple times a day but claims he was not warned on how fattening the fast food can actually be. He and his mother were determined that the restaurant must be held responsible for Gregory’s current
Checker. 's Pizza Checker's Pizza is a chain of 40 pizza restaurants in the New England area. Checker's started in 1975 and specialized in making pizzas "from scratch." Each pizza was covered with a special sauce, made from a “secret” family recipe, that kept customers coming back for more. But Checker's, like other pizza restaurants in the 80's, had to respond to the wave of fast food pizza restaurants and delivery services that seemed to comer the market.
McDonald’s, The World Largest Fast Food Chain McDonald’s was founded on May 15, 1940, in San Bernardino, California. The McDonald’s restaurant concept originated from two brothers named Dick and Mac McDonald. Today the McDonald’s Corporation is ranking the number 1 largest fast food chain restaurant in the world, serving approximately 47 million customers a day. The main product is hamburgers; however their menu also includes various chicken sandwiches, french fries, deserts, salads, soft drinks and breakfast items. McDonald’s Corporation has expanded their food service industry worldwide operations through subsidiaries and franchisees.