McDonald’s VS. Burger King Which one do you prefer? It all comes down to service, quality and health. Do you want fast and courteous service or are your decisions based on a healthy conscious? McDonald’s and Burger king are two major fast food restaurants, although their menus are similar, it all comes down to personal taste and preference. McDonalds and Burger King have both been in business for over 50 years.
2. Better Quality & Less various menu In and Out has its own factory to supply meats for burgers, so its meats are never frozen. It prevents its employees from frying French fries in advance, so customers always can get fresh-made French fries. In addition, In and Out stores have only four kinds of menu: hamburgers, cheese burgers, double cheese burgers, and grilled cheese burgers. Although there are options for drinks, French Fries, and meals, it is suitable to say that menu of In and Out is very limited, compared to other franchise hamburger stores.
McDonalds opened its doors in 1940, 13 years later so did there soon to be competitor, Burger King. Both of them compete every day to earn the most profit possible. These restaurants may be some of the largest fast food corporations in the country, but they have plenty of differences; taste, sales, advertising. Taste is a big part of the competition. McDonalds and Burger King may not be good for you, but to most people it tastes good.
This restaurant did not start as a franchise but it eventually became one through its success. McDonalds makes and produces fast food in exchange for money. That is their purpose as a business and they have been quite successful. I never realized how big or successful they were until I ate McDonalds in South Korea when I was stationed there last year. It reminded me that America is not the only place in the world that has the simple joys we grow up yearning.
Although Subway may hold the most franchises in the world with approximately a 10 to 15 billion dollar revenue McDonalds still greatly surpasses them on that aspect with around a 24 million dollar revenue. Subway’s key marketing scheme is by working closely with the customer and building a trusted relationship in this way. As a current employee for Subway I know this all too well because our main goal is to make sure the customer leaves happy. The key ingredients to achieve this are to maintain a good atmosphere through positive interactions, work quickly but efficiently, and always make sure the customer is getting a good product. Subway runs great marketing schemes such as the “buy one get one sandwich free” day that they offer, or reducing the price of every sandwich on the menu to only five dollars excluding the premium subs.
Also, because places such as Burger King and McDonald’s cost less than a fancy dining place, they feel they are getting a big bang for their buck. Some people when dining out at a fast food restaurant like to choose McDonald’s because, some of the McDonald’s restaurants have a playground inside that children can play on while their parents eat and have adult conversations, Burger King does not have this option. McDonald’s started its business in 1940, and serves about 68 million people on a daily basis. They also have restaurants in 119 countries, with 34,000 restaurants in the world. They also employ 1.7 million people.
It has been realized that 99 per cent of the world population is not yet McDonald’s customers. 3) New food items- As McDonald’s has already made a good impression on the minds of the people there is a good scope for introducing new food items in order to have some variation in the food item. They have the ability to add healthier lines of food. They have already gotten rid of super sizing and I think they have made their fries healthier. 4) Low competition- When McDonalds was entered in the market there was very low competition.
Fortunately for McDonalds, they are a big enough corporate themselves which enabled them to make this deal with Boston Market, whereas the other indirect competitors (local sub shops, Chinese restaurants, etc.) were not in a financial position to do so. So far, McDonalds has done a great job with the company and Boston Market stores are still functional and selling rotisserie chicken today. Backing up a little bit, in 1997 when the stock price had plunged more than 50% in three months, the company needed to make some serious changes. Stockholders were displeased because the financials and reported profits were misleading and losses were recorded on the books of the franchises “area developers” and not in the corporation’s statements.
A Recipe for Success Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners. That’s been the business plan since Jerry Murrell and his sons opened Five Guys Burgers and Fries in 1986. Today, there are 570 stores across the U.S. and Canada, with 2009 sales of $483 million.
McDonald’s is the fast food that earn the most profit in the fast food industry Name : Class : Date : Teacher : INTRODUCTION In the past, dinner or lunch time was necessarily a shared moment, where people gather with family or friends. Nowadays, their life is busier and they do not have enough time to eat properly and all together. Thus, fast-food industry appeared, and made business from their busy life. Because of the cheap price, and because is not such a bad food, people make most of the fast-food become famous and important business. One of them is McDonald’s, an American fast-food restaurant, founded 70 years ago.