Are the logical/emotional/ethical appeals working? Is the audience being persuaded to buy what the media/advertisers are selling? If yes, why? If not, why not? • If the desired message comes across effectively, might there be any consequences for the receivers?
In today’s society women are always worrying about their appearance. Their perspectives on how they should present themselves are imposed by everything around them. Friends, celebrities and the media are the main reasons why women fee the need to live their lifestyle a specific way. Sometimes, celebrities don’t even need to say anything to have an effect on one; women in today’s society are already provoked on changing just by feeling intimidated by them. In Nina Power’s text, ‘One- Dimensional Woman’ the author also argues that you don’t need superficial things to feel good about yourself, or to even look like perfectly thin stick figure to be a feminist.
Don’t fall for it though! This is a strategy used by advertisers. In her essay, Jean Kilbourne makes an excellent point when she says, “Advertising often sells a great deal more than products. It sells values, images, and concepts of love and sexuality, romance, success, and, perhaps most important, normalcy” (126). Normalcy is the big word in that quote;that’s what the ad is trying to show us how to live our lives.
The Fresh Outlook seems to be a newer type of talk show, that isn’t as well-known as ABC News. However, The Fresh Outlook has guest speakers that are well known, this helps bring bigger audiences. I believe that the authors made a great point in their videos. I also think that these videos were made in ways that will extremely help people that are also being affected by these “personal demons”. The videos are made in a way that help make people better aware of the affects these harmful substances can have on anyone’s life.
The close up on Susan Sarandon’s face is used to show how beautiful she is because she uses REVLON. By using her beauty it gives the product credibility and it manipulates people because a famous person is being used and one immediately assumes that the product must be good. Furthermore, alliteration is used. Susan Sarandon’s initials match the initials of the title “Star Style” people will be more compelled to buy the product because she uses it and especially because the words confident and charismatic are used to describe her, again alliteration is shown. The REVLON advertisement use of rhetoric appeals to those who know who Sandra is and like
Sexy Sells Sex is everywhere in our society. It is on the television, radio, billboards, magazines, and basically everywhere you look today. Advertising has a great influence on what men and women buy, what they wear, and how they look, but is that always a good thing? "Pornography is more dangerously mainstream when its glorification of rape and violence shows up in mass media, in films and television shows,in comedy and music videos, and in advertising" (272.) Jean Killbourne, author of "Two Ways a Woman Can Get Hurt", has a very strong opinion of women being used for sex appeal, and that is that advertising has reached a point where bodies are portrayed as objects therefore normalizing attitudes that lead to sexual aggression.
Partially in saying that, women mostly feel the need to make themselves look good because they themselves see them only being attracted to the good looking guys and the only way they think of trying to do this, is by using their looks as a part of attracting the opposite gender. Society automatically assumes most girls will all have the same type of attributes. They’re expected to be nice, attractive, mature, emotional, and not too aggressive. Women are automatically judged the second they are seen by the public. If women were to step out of their own determined “role” they’re then automatically considered as outcasts by society.
Magazine ad Analysis Today, there are very many advertisements we see on television, in news papers, magazines, or even hear on the radio these days. The advertisements we see today are very competitive towards one another; usually competing to get the viewers attention to persuade them to use or even to buy the products that are being advertised; Most of the times the advertisement has to be very interesting and unique to those who see it to seek their attention. The ad would also have to look attractive for people so that they are interested and attracted to use the product. From what we see as the Midori advertisement in Cosmopolitan magazine, the ad evokes a sense of seriousness, beauty, exoticness and persuasion. The ad’s objective is to persuade viewers to taste the product.
This article also relates to IMC because the author speaks about CMO's and how they use the media strategies to try and make their products "speak" to consumers. The author of this article writes about the various ways that CMO of a company will attempt to engage with the consumers in a way that creates a sort of friendship. The main issues that a CMO faces are whether or not these types of advertisements really work. Since there is no actual evidence upon that. Also if using these strategies, they must be able to keep up, and try to make it to the top of the list, develop as many followers in their media profiles, and find a way to make friends with
Conscious or unconscious use of conceptual metaphors in advertisement helps to create the atmosphere of subtle details, which could not be shown otherwise. In order to create more effective advertisement one can use metaphors for a very specific and exact purpose, for example, by creating playful tension between metaphoric and natural meaning, it is easier to communicate to the audience which does not know that the metaphor is used to influence the reaction to the advertisement. By changing the usual way of seeing and understanding the world by using metaphors, people can open new semantic horizont, which allows to make new, unusual meaning in usual environment. This expands definition of advertisement. Rubavicius, a professor of philosophy and culture says that advertisement is multidimensional, cultural business, which is not only creating its own goods, but also seeds social values, specific point of view and ways of consumer behavior.