Magazine ad Analysis
Today, there are very many advertisements we see on television, in news papers, magazines, or even hear on the radio these days. The advertisements we see today are very competitive towards one another; usually competing to get the viewers attention to persuade them to use or even to buy the products that are being advertised; Most of the times the advertisement has to be very interesting and unique to those who see it to seek their attention. The ad would also have to look attractive for people so that they are interested and attracted to use the product.
From what we see as the Midori advertisement in Cosmopolitan magazine, the ad evokes a sense of seriousness, beauty, exoticness and persuasion. The ad’s objective is to persuade viewers to taste the product. A very close-up picture of an exotic woman’s face is the primary image of the ad itself. The woman is holding a glass full of the Midori and staring very intensely at us (the viewers). A picture of the product being advertised is at the bottom right corner of the ad with the word “MIDORI” largely displayed in front of it having the same font and bold letters as it is labeled on the product.
The exotic woman is projected from the ad as an element of seriousness and persuasion. The exotic woman’s raised eyebrows, the squint in her eyes, and the indifferent expression of her lips shows that she is serious about the product. The stare that she gives makes her look very persuasive about the product and a little commanding; the look that might tell us as the viewers to try the product. The much focused stare that she gives assures whoever is looking at this ad that she means business.
The advertisement is using a beautiful woman as one of the layout to grab the viewer’s attention. They use an attractive woman with intense makeup to distract the viewers to look at the ad, instead of flipping through the magazine. As we see the lady in the back ground, we can tell that...