Consumer Traits and Behaviors paper and Presentation References Identify at least three psychological processes and three social processes that may influence consumer behavior. Eisenstein, E. M. (2006). Psychological Processes in Financial Decision-making: A Consumer Perspective. Advances in Consumer Research, 33(1), 403-405. Retrieved from EBSCOhost Consumers base their purchases in their innate needs and their acquired needs.
So this has contributed to how we see society today, people notice girls doing better in school and genuinely how people see education. Sue Sharpe researched and investigated the ambitions of girls in the 1970s and the 1990s and compared them. Her results showed a major change in the way the girls saw their future. In 1974 Sharpe interviewed girls and resulted in low aspirations such as wanting children, marriage, and love as their main priorities. By the 1990s Sharpe went back to the same school and interviewed girls again and they had changed their priorities to careers and being able to support themselves by being more dependent rather than relying on a husband.
The Market Segment (Primarily women 30 and under) connected with segments Brand Values of honesty, human and animal welfare and the concept of their money from purchases going to a ‘greater good’ or ‘better purpose’ – this was a new concept at the time. From Porters 5 Forces Model we can see that the cosmetics industry was attractive when looking at the industry from TBS perspective (See Appendix 1a). You can also see from its success how over time it changed and competitors followed. (See Appendix 1b) After reading the case study and performing analysis you could say that TBS effectively moved into a ‘Blue Ocean’ with their market position in the cosmetics industry. When reviewing a Strategy canvas(Appendix 2) for Cosmetics industry and TBS you can see how TBS tailored it use of the perceived Critical success factors to stand apart from the ‘industry norms’.
Not only did these women engage in consumerism, they formed certain social practices based on the items they purchased and connected it all together with their workplace culture. Working women wove this popular culture into their developing sense of themselves as ladies, workers, and Americans. Many factors of working-class consumption helped to shape their life experiences. The first way in which they did this was the act of purchasing items that were marketed directly to young women of the labor class. “Working-class women, as much as their more wealthy counterparts, wound these commodities into their own culture based in display, self-statement, and glamour.” (Enstad, 18) Working women purchased cheap fiction known as dime novels.
This video demonstrates how Goodwill caters to different types of customers by recognizing the cultural, social, personal, and psychological factors that affect how customers make buying decisions. In this manner, Goodwill is able to maximize customer value by offering the right mix of goods at unbeatable bargains. Your Task You will be demonstrating that you understand the above- ‐noted course concepts by applying them to the Goodwill Video Case Study
“Extreme makeover shows us people being made good-looking enough to be on television.” (pg. 804) The author believes that the high percentage rise in plastic surgery is due to the influence of American media. Blum mentions that the American twin poles are Youth and Beauty. Starting with teenagers, American media has made an impact in teenager’s target of body images and taught them to dress to impress. Young girls now have the ideal of the perfect look which that involves thinness and volume in certain areas in their body such as breasts.
4. (TCO 6) Discuss the role of intermediaries in B2B. Distinguish between buy-side and sell-side intermediaries. (Points : 35) The major role of intermediaries in B2B transactions is to make sure that buy-side and sell-side conditionals coincide. Buy-side transactions focus on one buyer purchasing goods/services from many different sellers.
Much of what you pay for at department stores is the fancy packaging, slick magazine ads, and the advice of the salesperson standing behind the counter. These days, there are wonderful products at all price points; however, there are certain products that are worth splurging on. The question every average woman in America wants to know which products are better, department store make-up or Drug store make-up brands. Many people believe department store makeup delivers the best cosmetic products because of the designer names and the amount of money they spend; however, some people think that drug store makeup delivers the same quality with cheaper prices. Sometimes Quality makeup doesn’t equal the amount of money you spend, and a lot of what you pay for at department stores is the fancy packaging, slick magazine ads, and the advice of the salesperson standing behind the counter because Many of the products at the drug store are even practically like peas in a pod to department store brands; for instance: Lancôme and L’Oreal are owned by the same company and have many similar skin care products and use the same ingredients.
Week 7 Assignment 2 Through history women and the GLBT, community has been looked down upon as inferior to men. As time has proven to be a good thing for women especially the last decade because it has been a time of great advancement for women in the workforce and the outlook that society has on them. I think that people in the United States are also becoming more comfortable with the GLBT community. More people are able to express themselves for who they really are and people are becoming more open to the idea of love without limits. I think it is important to look back from where we have come and see the progress that is being made from where we started to where we are today.
Terry’s key performance areas are focused on the location of her store and the brand of upscale products to provide consumers in that location. So I believe her goal is realistic because she has researched on her products quality, the customer demand for the product in the area and considered the income range that would afford the products. Not only is Terry’s goal realistic but it will help her be successful in her business. Terry’s idea for her eyewear business will be successful because of her effective planning and well thought forecast on her financial objectives. Terry estimated her investment on the product should be 75,000 to 95,000 in inventory to begin with considering off peak times when customers are likely to buy.