The new and improved Cosmopolitan magazine had headlines such as, “So you’re Bored to Death with the Same Old You.” And “Yes, you can change your image.” These headlines are used to influence women to not settle for what they think that they deserve but to go after what they want. Brown and Cosmopolitan helped move society into being more accepting of a woman being comfortable with her sexuality and that she didn’t have to be married to do it. At the time, women were expected to be conservative. Their goal was to find a husband and take care of the housework and stay at home with the children. Brown’s book Sex and the Single Girl took that idea and completely turned it upside down.
This was a new simplicity in women’s clothing designs, and, theses women, who wore the fashions, to explore their imaginations. This made the government mandate fashionable. The silhouette lines of the clothing made in this period are still found in clothing today, as are in the manmade fabrics, which were developed during WWII. Because of the rationing and the unavailability of material, the differences in social classes were not as noticeable, as the dress and style of all the women and their dress became similar under the government mandates. This was reflected in the style of dress for work, formal events, and in the movies of Hollywood.
They would work as stenographers, seamstresses, weavers, and typewriters. Some of these women wanted to have a new and exciting life. A life where they did not have to marry young and settle down, they were independent. Jobs opened up in retail establishments, offices, and factories, giving single, young women new options. Many states required both genders to have education.
According to İpekyol’s ad, its target market is mostly for upper class business women, it is looking expensive. On the ad, there are three women and they are worn with black and white clothes, and also they have serious appearance. On the other hand, Hermes’s target market is young girls, it is mostly about freedom. 2- a) İpekyol ad is trying to meet awareness, because on the ad there is not any message, they just shows their clothes, and customers have curiosity about it. Hermes ad also is trying to meet awareness, because on the ad, the girl is running to somewhere and it causes to curiosity about it, also their motto is like “Hermes, the life such as fairy-tale”, so it arouses curiosity.
Educated aspired to be in managorial position, while women did the majority of the clerical work. The invention of the typewriter aided women in being predominant in the clerical field. During this time of rapid urban expansion women were cheaper labor then men, which was good for the companies.clerical work was amongst the few unmasculated positions available to women. To go outside of a career suited for America was becoming industrialized , chores that had taken the efforts of the whole family were minimized. The bread once slaved over in the kitchen could now be bought along with clothes and other necessities People went from family owned farms to the small business arena,some with success.
Evadne took care of hers and Compton’s child Hope, while Compton was in a relationship with Jennifer in New York. Agatha was employed in many underpaid jobs such as being a seamstress, but they fire her but, she will never give up looking for one. As well as the independence of women, support is yet a big part of feminism. Support was evident when Agatha was working with Evadne as
Giving the women right to vote had been a disaster that some had predicted. Politics were continued to be dominated by men and by 1928 there were only four women in the House of Commons. Women faced dangerous conditions and proved their worth in a range on new roles such as farmers to ammunition workers. The land girls began to wear trousers which became acceptable in public for the first time about 13,000 women volunteered to work on the land. Women also had more freedom after the war and had a better choice of clothing that they could choose to wear to work and could also change their hairstyles and shorter skirts and sleeves because they were aloud it at work so after the war it continued.
“Beauty lies in the eyes of the beholder” Ariel M. Knox Kent State University INTRODUCTION As Margaret Wolfe Hungerford wrote in her late nineteenth century novel, Molly Bawn, “Beauty lies in the eyes of the beholder”. One can infer this quote pertains to the different standards of beauty amongst various individuals. Although body image issues among women are not a new social problem, one can argue this problem is escalating or becoming more noticeable. With the increasing convenience of magazines, newspapers and social media websites comes the hardship women portray when comparing themselves to models and actresses. The escalation of media influencing women has strengthened research claiming beauty among women is a cultural standard; a standard that can be defined as a social problem for the reason that repercussions resulting from striving to fit the often un-obtainable appearance of those defined as beautiful by the media.
For example Margaret Benston (1972) argued that capitalism benefits from a large army of women – an unpaid workforce – who are compliant and willing to do as they’re told because women have been socialised to act this way and women rears future workers to think the same way. Benston said “The large amount of unpaid labour performed by women is very large and very profitable to those who own the means of production.” The social reproduction of labour power isn’t just about producing children as future healthy workers, it’s also about ideological conditioning. For Marxist feminists the family is also a site of social class reproduction. The family reproduces the attitudes, ideals and expectations essential for the reproduction of ruling-class values as identified by Althusser. Althusser (1971) a French Marxist, argued that in order for capitalism to survive people must be taught how to think and behave, and the family (as well as schools and the mass media) was the best mechanism for doing this.
When men were in the war, women enjoyed their economic independence while taking over the jobs previously occupied by men. Because of that, after the men returned, women started to pursue financial independence and a lifestyle that would make them feel freer. This was the time of the “flappers”, the famous women that dressed up in jewelry and feather “scarfs”, wore bobbed hairdos, in a way to show their emancipation changing the biggest indicator of femininity and danced the Charleston. Fitzgerald’s wife, Zelda was an ultimate example for the flapper