Another innovative approach is to ship clothing on hangers and racks, ready for display in the retail outlets. By taking, this approach Zara can cut inventories while adding value to the distribution by taking many of the steps at the end retailers out of the loop. There is no need to unpack or iron clothing, then put it on racks for display; the clothing comes already on the racks, with price tags already on, so all the retail outlet must do is uncover the rack and roll it out onto the sales floor and the clothes are ready for sale. By taking this approach, the number of needed employees is reduced, and stock is available for sale much faster than any of the competitors. The extra cost in material handling and clothing racks is absorbed by the need for less labor and faster distribution to the retailers.
This is needed in order to understand the order that is placed by the customer, contacting vendors, monitoring shipping from the vendor, shipping account for accuracy, billing the customer at the end of the service, and ensuring the vendor is paid for the product they shipped to the eBAGS customer. The task type is non-routine as each order is different. The online system is general-purpose equipment as it is used to order, track, and return items. If eBAGS wants to expand its products to footwear, they need to continue the batch flow process since it has been such as success for the company. They will need to use their strengths in marketing and merchandising and provide one stop shopping for the consumers.
A distribution channel (or marketing channel) is the process of getting goods and/or services from the manufacturer to the consumer. Between the manufacturer and the consumer, there can be intermediaries called channel members - wholesalers, retailers, and sales agents. These channel members facilitate the goods and/or services getting to the consumers. The distribution channels generally consist of two parts; first, set locations used for storage, shipping and/or receiving materials such as factories, warehouses, and/or retail locations, and secondly, set routes for distribution (eg. By air, sea, highway, train, and/or Internet) which are used to connect the locations.
It also benefits the consumer by allowing them to cut back on gas and other expenses by shopping online. The bigger the company, the bigger the chance that they offer e-commerce as well as a brick and mortar based business. More retailers have begun to view the internet as an opportunity rather than a threat. A consumer can find just about anything online, from groceries to real estate. One of the benefits of e-commerce is that it is quicker, easier and less expensive to start up and begin trade.
Unit 29 P2 P2: Describe the process of distributing goods through different channels from the manufacturer to the customer Introduction In this assignment I am going to write about the distribution process through different channels and I will make comparisons between a small independent retailer and a large multiple retailers. ‘Distribution in Retailing’ Distribution is about making sure companies check the availabilities of products in a timely and a cost effective manner. The companies have to ensure they have the correct quantities of products for each order they receive as they can’t let their customers down. There are many different ways in which products reach from the manufacturer to the retailer and one of the ways is to undertake retail distribution and bypassing the intermediary retailer, by doing so the companies will earn higher profits. Another way we can class intermediary retailer is a wholesaler and an example of a wholesaler business is metro cash and carry.
Unit 3: Introduction to marketing P5: Understand how and why customer groups are targeted Draft/version: 1 Tutor: T.Geenen Student: Btissame Essanoussi Class: IBS 1 A Date: 29 October 2014 Assessment 5 Task 3 : How and why are customer groups targeted? Type of evidence : P5 Six information sheets ~ Identifying customers in consumer markets : - Customer is someone who is buying the product or service. And the consumer is the one who is using the product or service and not usually pay for it. - The customers are the one who makes the purchasing decision, because they give it to the consumer. They influence the product or service they buy.
Components of Supply Chain Management (SCM) The main elements of a supply chain include purchasing, operations, distribution, and integration. The supply chain begins with purchasing. Purchasing managers or buyers are typically responsible for determining which products their company will sell, sourcing product suppliers and vendors, and procuring products from vendors at prices and terms that meets profitability goals. Supply chain
1. Explain single sourcing and multiple sourcing Single sourcing –the buyer is supplied from on a single source in production. This type of supplier relationship refers to supply of medium to high levels of assets specificity, with goods and services linked directly to the core competencies of the buying firm. Multi sourcing –means that an order is split among multiple suppliers/manufactures that will all deliver the same product. It is most common used when the buying firm wants to enhance competition.
Pricing includes not only the list price, but also discounts. Place Distribution(placement) is about getting the products to the customer. Some examples of distribution decisions include: Distribution channels ,Transportation, Specific channel members Promotion The target group needs to be made aware of the existence and availability of the product through promotion. Successful promotion helps a firm to spread costs over a larger output. Summary of Marketing Mix Decisions |Product |Price |Place |Promotion | |Functionality |List price |Channel members |Advertising | |Appearance |Discounts |Channel motivation |Personal selling | |Quality |Allowances |Market coverage |Public relations | |Packaging |Financing |Locations |Message | |Brand |Leasing options |Logistics |Media | |Warranty | |Service levels |Budget |
If the FCC and other US government agencies considered that this radiation had no affect on health, why are the use and safety of cell phones being questioned? As a major cell phone user, the safety of using cell phones should be a concern of mine. Learning that it causes no real negative health affects has made it no longer a big problem. If the safety was such a big deal why haven’t this same proposition been brought forward about the use of televisions, radios, and laptops, because they all use the same type of radiation that is produced by cell phones. The only real safety issue that seems to be a concern to people is the fact that it may cause cancer.