The three main points I will compare the restaurants’ by is the fan base, the choices, the taste, and the prices. First off, McDonalds has more history and a much longer track-record than Chick-Fil-A does. McDonalds was founded in 1948, while Chick-Fil-A was founded in the early 1960’s. After being founded McDonalds quickly became famous for their 15 cent hamburgers. In seventeen years, McDonalds had 700 stores nationwide.
As of 2012 Chick-fil-a has a total of 1,600 restaurant locations, making them the second largest fast food restaurant chain in the U.S. (Chick-fil-a, 2012). This company falls under the quick service restaurant field and under the monopolistic competition market, which comes with a lot of different competitors. Chick-fil-a does not have too many direct competitors in the chicken fast-food industry, but when looking at the fast food industry as a whole they have quite a few competitors. When it comes to selling their main, and only product, chicken. Their main competitor would be KFC who is ranked number one in the chicken field, and overall for the quick service field McDonalds ranks number one.
Over the course of years new items would be added to the menu; however the original Chick-fil-A sandwich would always be the leading sandwich. Since 1967 Chick-fil-A has become the second largest quick service restaurant in the United States. Currently, there are over one thousand seven hundred locations in thirty nine states. In 2012 sales reached four point six billion dollars, this was a fourteen percent increase since 2011. Chick-fil-A’s SWOT analysis Strengths *Established in the United States *1700 locations in 39 states *Successful advertising slogan: “Eat morchicken” *Well known for its chicken sandwich and other chicken products.
MGMT690 Case study: Chipotle Mexican Grill Dr. McKenna, J.D Nov 1st , 2014 Restaurant overview, industry history and competitors Chipotle bears its birth from Ells who started by setting up a small shop in the year 1993 in Denver, Colorado. By the year 1998 the chain had grown to sixteen stores which saw McDonalds introducing capital infusion for business expansion. In the 2005, the chain had grown to over 500 units and by January 26th, 2006, the restaurant went for an IPO. According to the National Restaurants Association the projected U.S. restaurants sales in the year 2012 was $631.8Billion. This is a reflection of nearly 4% of the Gross Domestic Product of the nation.
The boys chose the restaurant. Five Guys was originally named for Jerry and his four sons, upon the birth of his fifth son, the company name stayed but now reference his sons. Five Guys Burgers and Fries practice a simply stated mission that is followed up with a simply stated menu. The first statement in the mission of the company is “we are in the business of selling burgers”. This has been the basis for their restaurants since day one and continues into over 1000 company owned and franchised locations.
McDonald’s vs. In-N-Out The rise of the fast-food industry has changed not only what Americans eat but also how their meals are prepared. According to Time magazine, over 25% of Americans are eating fast-food two or more times a week. Two popular choices for fast food dining are McDonald’s and In-N-Out restaurants. With one of them just a few blocks or a few miles away it does not take much to fall into temptation and grab a fast meal. Eating at a fast food restaurant is inexpensive, fast, and convenient for many Americans.
Brands, Inc., they serve a variety of Tex-Mex foods including tacos,burritos, quesadillas, nachos, other specialty items, and a variety of "Value menu" items. Taco Bell serves more than 2 billion customers each year in more than 5,800 restaurants in the U.S., more than 80 percent of which are owned and operated by independent
Chez-Paree McNeal Professor Jackson MGMT 325-23194 Business Plan Economics of the Business The profit potential for the proposed meal plan change is an increase in revenue for the University as well as the surrounding participating restaurants in the area. Both commuter students and students who reside on campus both agree that if more of the surrounding restaurants were to start accepting meal plans then they would definitely eat at the restaurants more often. The university would gain more profit through the profit it gains through more commuter students participating because of the variety of options they are offered and also from students who live on campus increasing their meal plans in order to be able to use it for other restaurants. By assigning a monetary value of $7 to each meal swipe any left over money would be then given to the University. For example, if the meal is $5 at Subway and the student swipes their card the $5 would go to Subway and the leftover $2 would go to the University.
IPO Project –Chipotle Mexican Grill, About company Chipotle Mexican Grill, Inc. and its subsidiaries has operated 1,084 restaurants in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five years, company has experienced grown up greatly and substantially, and expect to their big rally of 2011, new openings between 135 and 145 restaurants are expected to operate in 2011. Chipotle is working to change the way people think about and eat fast food by looking to fine-dining restaurants for inspiration. Chipotle use high quality ingredients, classic cooking methods to make good tasting food, have top performing people to take care of each customer, and make restaurants operationally
The situation is very ironic because the grocery stores with nutritious food advocates for fast food restaurants that are, in context, competing with their sales. Prices of fast food products appear cheaper than full home cooked meals. On average, costumers pay four dollars for a drink, a burger, and a side item. Additionally, fast food is fast. Each fast food corporation has special procedures to keep their paying costumers happy by giving them exactly what they asked for, fast food.