Mas 500 Essay

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1. Determine how Five Guys’ philosophy sets it apart from other fast-food chains. Five Guys Burgers and Fries creator Jerry Murrell had a vision when it was time to send his first two sons off to college. Murrell, and his wife Janie, gave the boys two options, go to college or start a restaurant the family will run. The boys chose the restaurant. Five Guys was originally named for Jerry and his four sons, upon the birth of his fifth son, the company name stayed but now reference his sons. Five Guys Burgers and Fries practice a simply stated mission that is followed up with a simply stated menu. The first statement in the mission of the company is “we are in the business of selling burgers”. This has been the basis for their restaurants since day one and continues into over 1000 company owned and franchised locations. With a philosophy focused on two main points, the food and the people, Five Guys’ opened their doors in 1986 in Arlington, VA. Focusing on fresh and delicious food has been apparent since the beginning and is still ostensible to any patron in the present day. There are no freezers in any location, buns are made in one of the companies ten bakeries and delivered daily, and fries are made from Idaho potatoes that are cut fresh every day in each location. Pairing quality food with the extension of the mission statement, “you the customer are the most important visitor on our premises”, Five Guys have been operating by Murrell’s standards and vision for almost 30 years. 2. Analyze the original values for the start-up company and how it remains strong today. The original values for the start-up company and how it remains strong today is because as the company grew Murrell believed that the menu had to stay the same good burgers and fries. Five Guys Burgers are the best because the burgers are handmade from fresh beef patties not frozen and the fries are

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