Currently McDonald’s has over 32,000 locations in more than 100 countries and employs about 400,000 people around the world. All McDonald’s restaurants are operated either by a franchisee, an affiliate, or itself. Its main products are hamburgers, French fries, chicken, soft drinks, salads, shakes and fruits. Its key competitors are Burger King, Wendy’s, KFC and Jack in the Box. McDonald’s has provided tasty and affordable food for their customers for more than 50 years.
He decided to install its stand in an area with a majority of Mexican population so he could test new recipes and have a feedback from the people who knew the best of this kind of food. The price of the first tacos sold by Glen Bell was only 19 cents. (Taco Bell) Between 1954 and 1955, Glen Bell built three Taco stands in California: in San Bernardino, Redlands, and Riverside. In 1958, at the age of 28 years old, Glenn bell was the owner of three restaurants that were making $50,000 per year each. (Taco Bell) In 1962, Glen Bell sold his part of El Tacos and opened his first Taco Bell restaurants in the Los Angeles area and started to sell franchises.
Kali Mitchell MGT 260 MARKETING PLAN FOR MCDONALD’S NEW PRODUCT This year McDonald’s is planning to expand its market by introducing a new product this year. We are planning to expand on our mission statement to "be our customers' favorite place and way to eat" by allowing our customers to have easier access to our foods at any hour and anywhere by forming and marketing a new frozen meal line through various grocery stores and supermarkets. We plan to market a McDonald’s Brand of frozen meals similar to what is available in a happy meal. These meals will include McDonalds French fries and double cheeseburgers or chicken nuggets and French fries, these meals will include a sauce of either ketchup or barbeque sauce. We plan to market them through supermarkets all over the country of United States of America.
Nearly all of the company's restaurants are operated by franchisees. Dunkin' Donuts is a business format franchise and is available for single-location or multiple-location deals. The franchise fee for a single-location deal is $40,000-90,000 non-refundable. In order to open a store location a franchise is expected to have $125,000 in liquid capital and in total assets. With an ongoing royalty fee of 5.9% and a veteran incentives of 20% off franchise fee for the first five traditional restaurants.
Assignment MBA 2.3: Marketing Principles, Practices & Management (30 marks) 1. Dunkin Donuts Executive Summary For more than fifty years, Dunkin’ Donuts has offered customers around the world, a consistent experience—the same donuts, the same coffee, the same store décor—each time a customer drops in. Now the largest coffee and doughnut chain in the world, Dunkin’ Donuts serves more than 2 million customers each day at more than 5,500 restaurants in the United States and abroad. The company plans to more than triple its current number of stores, amassing 15,000 franchises by the year 2015. Dunkin’ Donuts offers a greater variety of products.
MGMT690 Case study: Chipotle Mexican Grill Dr. McKenna, J.D Nov 1st , 2014 Restaurant overview, industry history and competitors Chipotle bears its birth from Ells who started by setting up a small shop in the year 1993 in Denver, Colorado. By the year 1998 the chain had grown to sixteen stores which saw McDonalds introducing capital infusion for business expansion. In the 2005, the chain had grown to over 500 units and by January 26th, 2006, the restaurant went for an IPO. According to the National Restaurants Association the projected U.S. restaurants sales in the year 2012 was $631.8Billion. This is a reflection of nearly 4% of the Gross Domestic Product of the nation.
In 1995, Wendy’s International merged with TDL Group. “In March 2006, Tim Horton’s completed an initial public offering, and was fully spun off as a separate company as of September 29, 2006. Tim Horton’s trades on the NYSE and TSX (THI).”(The Story of Tim Horton’s, Tim Horton’s website). The first Tim Horton’s stores offered only two products - coffee and donuts. Nowadays, Tim Horton’s offer over 35 different varieties of products include coffee, donuts, timbits, bagels, muffins, soups, sandwiches and iced cappuccinos.
MGMT706 | Panera Bread | Case Study | | Chenghe Ren | 2014/2/4 | | Panera Bread Case Study Panera Bread Company (PB) began as Au Bon Pain Company in 1981 operating on the east coast of the USA. In 1993 Au Bon Pain Company purchased St. Louis Bread Company, which was comprised of 20 bakery-cafes in the St. Louis area. From the years 1993 to 1997, the bakery-cafe names changed to Panera Bread. In 1999, Au Bon Pain Company sold all business units except for Panera and the company was renamed Panera Bread Company. Panera Bread Company is one of the businesses in the US Food Indusrty / bakery-cafe chain.