Kudler Fine Foods In 1998 the grand opening of the La Jolla, California, branch for Kudler’s Fine Foods opened and Kathy Kudler’s vision became a reality. Shortly after, two more branches opened up; one in Del Mar California, and a third in Encinitas, California. The concept of the store was to stock all kinds of ingredients for simple meals without going across the town looking for one. (Apollo Group, 2004). Because of the success of the operation, Kudler Fine Foods is interested in developing a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption.
The third thing that they do an excellent job at doing is researching their future growth. Recently QuikTrip has dedicated much of its resources to improving the stores ability to produce food on site. They have designed a new and improved store that they call a "Gen 3" and it includes a full service counter that provides customers with soft serve ice cream, hot pretzels, and a variety of coffee and fruit drinks. They have realized that not only is the margin that they make on these types of items much larger than that of gas, but by offering these items that the majority of their competitors do not they are attracting more business. The new store design is very appealing to people because it has a lot more to offer, the feedback has been so positive that they have made plans to only build Gen 3 stores from now on.
Assignment: Service Request SR-kf-013 for Kudler Fine Foods Facilitator: Kimberly Frieder UNIVERSITY OF PHOENIX Service Request SR-kf-013 for Kudler Fine Foods Introduction and Scope Kudler Fine Foods is a specialty food store with three different stores located throughout San Diego’s Metropolitan area (Kudler’s Internet Site). It is embarking on a new venture that will yield enhanced customer loyalty and a significant increase in revenue. The company’s newest enhancement is that of a Frequent Shopper Program unlike any other programs currently offered by their competitors. The primary difference between Kudler’s program and that of their competitors is the incentives offered as part of the rewards program. By partnering with high-end
Kudler Fine Foods Kudler Fine Foods is an upscale specialty food store located in the San Diego metropolitan area. Kudler currently operates out of three locations La Jolla, Del Mar, and Encinitas (Kudler Virtual Organization, 2005). This paper will go over the purpose and importance of marketing research and the development of Kudler Fine Food’s marketing strategy and tactics. The author then will identify area in which additional market research is needed. Finally, the author will analyze the importance of competitive intelligence and analysis in regards to further development of Kudler Fine Food’s marketing strategy and tactics.
Kudler Fine Foods: Client Interaction Strategy LDR/535 Leading Change July 29, 2013 Donna Clayburn Kudler Fine Foods: Client Interaction Strategy Kudler Fine Foods (KFF) is a local upscale specialty food store located in the San Diego area. KFF has hired me as a consultant to help implement a new software system that will simplify the current system being used by the human resource and the individual store managers. As a consultant I need to come up with a specific interaction strategy with the different departments within the organization. I will identify who the main players are within the organization. The different types of leadership and power structure throughout the organization.
The supply of fresh food to the various branches should involve daily shipments, and this should be efficient. International Channel Strategy The company’s launch in Vancouver was in Stong’s Market, both sharing a passion for quality and customer satisfaction. This has enabled channel training of Kudler chefs and also delivery of products gets sorted out. The publicity of the second grand opening of the Stong Market in collaboration with Kudler Fine Foods store rent the social media, e-mails, magazines and television. This enables a smooth integration into the new market forming a customer base.
Running Head: STRATEGY Strategy MMPBL/502 July 22, 2011 Strategy Kudler Foods is an organization that started up in 1993 and has grown to three stores. Kathy Kudler has researched expanding the company to include a catering division. Kudler Foods has entered into an agreement with local organic growers to supply the stores with local organic produce. As a result of the expansion Kudler Foods projects an increase in customer purchases. To reach this goal Kudler Foods will need to assess how changes in technology will help create business opportunities by pursuing a generic strategy and tactics for implementation.
It can also help us to win over new customers or even create customer loyalty from current customers. We currently have sufficient marketing strategies to increase loyalty and profitability of consumers. However, the organization can create more strategies to have long lasting success. According to "How to Develop Marketing Strategy" (2013), “A carefully planned marketing strategy provides continuous benefits to a company”
Week 5 - Service Request SR-kf-013 – Final Draft BSA/375 - Fundamentals of Business Systems May 14, 2014 Carlos Perales, MSCIS Scope and Goals Kudler Fine Foods proposed that they would like to implement a frequent shopper program for their customers to increase loyalty and to give the incentive to increase revenue. Customers will be awarded loyalty points for all their major purchases and specific goods so that they can redeem these loyalty points for high value incentives. The overall goal is to keep customers in the store longer in order to increase sales and with that Kudler Fine Foods would like to increase the frequency that customers shop at their store. Kudler Fine Foods plans to set the program up so that customers can
They also plan to upgrade the shopping experience by offering new and exciting initiatives. TJX plans to build their brand presence to bring more exciting assortment to the customers. Customer service has always been one of their number one priorities. In 2013, their customer satisfaction scores increased. They are working to raise the bar in the future years as well.