Tjx Mission Statement

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Sarah Palmieri TJX Companies The TJX Company started Hyannis, Massachusetts by the Feldbergs in 1956. The store was called Zayre which in Yiddish means “very good”. The store Zayre is a neighborhood convenience store, self-service, general merchandise, and discount department store, emphasizing convenience, fashion and value. In 1962, they evolved into a chain of discount department stores. The Zayre Corp. became a public company and began trading on the New York Stock Exchange. In 1969, the Zayre Corp. established a foundation to further its charitable objectives. Today, TJX focuses on a charity that provides help to disadvantaged children, women and families. Also…show more content…
We operate with a rapidly changing assortment of brand name and designer merchandise at prices generally 20%-60% below department and specialty store regular prices on comparable merchandise, every day. With our value proposition and exciting treasure-hunt shopping experience, we believe that our demographic reach is among the widest in retail as we attract a broad range of fashion and value conscious customers across many income levels and demographic groups.” This means that TJX is based on all low prices. Their mission is to have brand name designers in their stores and always have the hot new trends. They want you to get the lowest price possible on all of the designer merchandise for the season. Their mission is to also have all ranges of people with different incomes, shop at their store. They believe with their low prices they can attract all different kinds of customers. Through all of the different stores that TJX owns, each store has the off-price concept, which is 20%-60% off department store…show more content…
She says that 2013 was one of the best years that they have had. The sales of the 52-week fiscal year reached up to $27.4 billion, which is up 6% over the 53-week period. She also states that sales grew up 3% on top of the 7% increase from last year. The earnings per share also increased by 15% over the prior year strong gains. Looking ahead she sees a lot of opportunities to bring value around the world. TJX has one of the widest range of demographics in retail. TJX believes that they will gain more U.S and international market share. They plan to become more aggressive toward marketing to attract new customers for the up-coming year. They also plan to upgrade the shopping experience by offering new and exciting initiatives. TJX plans to build their brand presence to bring more exciting assortment to the customers. Customer service has always been one of their number one priorities. In 2013, their customer satisfaction scores increased. They are working to raise the bar in the future years as well. The CEO states that they find that they have enormous opportunity to continue their successful global store growth. Long-term they believe that they can grow 5,150 stores. That number represents about 60% more stores than our 2013 year-end total. TJX also has plans to expand their store T.K Maxx store in Australia in the year 2015. They also want to expand their e commerce because they fell they can reach more customers through online
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