Using the information on Kudler’s website in the intranet section provides for an understanding of how the company currently runs operations. Access data tables take an abundance of information and simplify the information into one particular area. The access data table on Kudler’s website joins the customer and inventory together. This is a good idea because the inventory coincides with what the customers purchase or do not purchase. The customer has shopping habits, food preferences, and a specific income.
| Advantages | * Experienced salespeople know well about the needs of the market. They are able to provide owners valuable information to compete with competitors. * Build and maintain relationships between owners and supermarkets. * Comparing to brokers or distributors, the business owners are more in control in managing and operating these salespeople. They might train and motivate salespeople to improve sales.
Service Request SR-kf-013 Paper By Michel Potter, Kevin King, Marla Finnegan, Richard Martinez, Rickey Jackson, and Steven Pardus BSA/375 Fundamentals Of Business Systems Development March 24, 2013 Lisa Curry Scope Statement An executive management committee from Kudler Fine Foods has tasked our group to develop requirements for the Kudler Fine Foods Frequent Shopper Program. The goal of this program is to increase store revenue, increase the company’s customer base, and to refine processes and offerings to make them simpler and quicker. The program must be able to track customer purchases, award loyalty points redeemable by customer, and create partnerships with external companies for products/services obtainable via redemption of loyalty points. Our team is tasked to creatively design a program to meet these goals and objectives, as well as keeping the stake holders in mind while creating the program. Project Stakeholders • Kudler customers • Kudler Foods • Vendors supplying redemption rewards • Specialty food distributors Project Objectives • Business objectives with supporting measures of success for the project • A description of the current business process or system • Identification of the scope or boundaries of the project • Project constraints, including finances, time, resources, and organizational policies or culture • Business functional requirements • Description of the new business process or system – Use the process objectives model and the system objectives model.
Cost analysis {text:list-item} {text:list-item} {text:list-item} 3 routers/switches {text:list-item} {text:list-item} 3 T-1 connections $1500/month Conclusion With the installation of Kudlers Fine Food’s frequent shopper program, Kudler Fine foods could expect to experience continued economic growth. The frequent shopper program will be nothing but an added asset to this continued growth as long as the ethical, legal, and security issues are met. These issues will continually need to be met in order to maintain this growth and protect the customer’s information in the future. Reference Food Markiting Organization. (2000).
• Explain the rationale and analysis behind the recommended course of action After conducting research, Kudler must purchase specific software because of the company’s size and to maintain a balance in its inventory. The company must purchase software to record, maintain, and report their information. Current software needs an up grade if Kudler wants to remain competitive they must make this transition. IThe introduction of new software allows the main location to communicate directly with the central server, back up information, and process payroll direct deposits through the bank for their employees. Customer purchasing trends and supplier orders can be automated.
These ideas need to improve to increase consumer satisfaction. Kudler addresses the product section of the marketing plan to increase sales. For example, Kudler plans to use a frequent purchasing program to notice which items sell most frequently. Kudler will also bring in useful information if the company later contacts the consumers who purchase these items to see if the product is satisfactory or what improvements need to occur to make the product more useful. Kudler may also discover what selections of items consumers want to see on the shelves through the use of this information.
A grocery consultant that will enter your list into a computer and organize it by the rows, give nutritional value and sales. All of these enhancements that these companies implemented have been done by their managers/owners first “creating a vision of perfection centered on the customer”. This detailed vision encompasses every detail of the experience that you want the customer to have. It is the model that you can strive for, that will show you the changes needed in your organization, but this model is not static and must be adjusted as we combine it with the other concepts. For illistrating the concept of “Discover what the customer wants”, Charle introduces the area manager to one more company.
RUNNING HEADER: STRATEGY ASSIGNMENT Strategy Assignment University of Phoenix MBA 502 Table of Contents Introduction 3 Changes in Technology and Business Opportunities 4 The Kudler Strategy 6 Figure 1 – Strategy Attributes 7 The Kudler Tactics 8 The Kudler Management Continuous Strategic Updates 11 Conclusion 12 References 13 Introduction Kudler Fine Foods, a La Jolla, California company, was established in 1998 by Kathy Kudler. Her mission was to provide her customers with the finest selection of foodstuffs, wines and related needs in an unparalleled customer consumer environment. She was successful in her venture into the upscale epicurean food market to the point where she opened two more stores, one in Del Marr in 2000 and another in Encinitas in 2003. Since that time, Kudler has experienced significant growth and is focused on expanding its services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers. This paper will attempt to address the following as it relates to Kudler Fine Foods (Kudler) and conclude with a review of items covered.
Since “value reflects the sum of perceived tangible and intangible benefits to customer” (Kotler & Keller, Pg. 14), this technique offers as profitable marketing strategy to retail stores. Value is important because it provides customer satisfaction. “Satisfaction reflects a person’s judgment of a product’s perceived performance in relationship to expectations” (Kotler & Keller, Pg. 14).
Zappos Case Study 1. Draw and describe the customer benefit package that Zappos provides. The customer benefit package the Zappos Company provides to their customers is the “Wow Delivery Service” this type of customer service adds taste to consumer satisfaction, particularly when it comes to buying Zappos products online ( Buur, J., T. Binder, et al. 2000). Delivery service was designed to ensure that consumer purchases were appreciated.