By fully managing the organization and their effectiveness and efficiency Kundlers can obtain the overall business intelligences goal of the mission. The marketing strategy should look at and use a competitive intelligence to accomplish these goals. The strategies of understating and knowing productive organization can give the upper hand with knowing the competitors market. Also by viewing the competitor’s sites, stores, and marketing strategies Kundlers can achieve the mission they set for their own business to excel past the competition. Analysis within a business should serve as a vital function.
Finally, the research findings can also be used by managers of second-hand clothing to better understand their customers. First the findings regarding motivations allows the managers to understand what drives consumers to the stores which then gives them the ability to better tailor messages to the consumers. Second, knowing what moderates their motivations, and what the consumers are looking for enables managers to better adapt their offerings to satisfy the shoppers. Here we give some specific examples of what a second-hand shop manager could consider based upon what participants of our study discussed. Consumers say that store characteristics are important and therefore managers of thrift-stores need to utilize commonly known retail techniques
P2: Distribution of retail goods Distribution channels covers three sectors of industry, Primary (Raw Materials) Secondary (Manufacturing) and Tertiary (Services). Distribution centre is part of a logistics chain which include trucks delivering and picking items from the workhouse, movement of goods via: * air * road * train * ship Size of distribution centre is deepens of the business is serves. Businesses would have to plan how they are going to distribute their products or services to their existing customers in order for them to sell. Distribution channels would have to make sure that they give the product or service to the correct people and at the right time, it is very important that they are able to make their profits and efficiency when a customer purchase a product or a service. The customer may have bought it straight from the business or the producer of the product per through the retailer or the wholesaler.
They will regular have special offers on within stores around the country also. Tesco’s sales promotions are the Clubcard points and school tokens. The Clubcard points try to make shopping better for their customers. This type of promotional technique attracts the customer who is looking for discounts and other types of saving options. The school tokens are a good sales promotion because to get this sales promotion you have to buy products from the store to a certain price.
Customers much prefer talking to a human rather than a machine. Good customer service includes Friendly staff Ensure employees who are hired to deal with customers on a daily basis especially at first point-of-contact or in reception areas have a friendly, positive and helpful personality. Employees should have a good knowledge of the business. They should be familiar with Tesco’s products. Engaging employees who already have customer service credentials is an advantage as it indicates they already have the skills and a commitment to customer service.
The success of strategies depends on ability of an organization to satisfy customer needs better than its competitors in market. Krishna & Vasant (2006). Therefore it can be said that marketing mix strategies in retail are highly influenced by the customer’s needs and requirements and strategies adopted by competitors. That aim of marketing mix strategies in retail sector is to satisfy specific customer needs with price strategy that can make some profit for the organization (Kurtz et al,2009) Blankson(2010) explain that retail marketing mix strategies should aim to create distinct image in the mind of consumer while mix can vary on the basis type of specific market requirements. Many elements can be placed to form marketing mix of any organization but most significant elements are given as follows (i) Store location (ii) Merchandise and Category Management (iii) Pricing (iv) Inshore marketing (v) Customer Relationship Management These retail marketing mix strategies at Argos are discussed here in detail (i) Store Location:- The selection of store location is most significant and important decision and success of business heavily relies on this decision.
“I do have the skills to be a sales person” Trey Weston EN101 “I do have the skills to be a sales person” To be a sales person, is not for everybody. A sales person must have people skills; they must also have closing skills and product knowledge. A sales person can sell anything from cars, furniture, reality and etc. People skills are described as understanding ourselves and moderating our responses, talking effectively and empathizing accurately, as well as building relationships of trust, respect and productive interactions. In order to sell to someone a item you need to understand their needs and wants.
Technologies such as UPC scanners, RFID tags, Retail Links, and MCAPS allowed them to efficiently manage their supply chain and reduce shrinkage; as a result Wal-Mart provided their suppliers with point-of-sale information so that the suppliers could in turn plan their production runs accordingly and keep their own prices competitive. Due to its high-volume purchases (and sales), the company was able to exercise sufficient power over its suppliers to negotiate favorable payment terms; suppliers were credited at the time of sale. This resulted in the suppliers retaining ownership of their products until goods were sold at which time the accounts-payable term began. The combination of the two—high-volume purchases and sales, and delayed accounts payable—allowed Wal-Mart to improve its inventory turnover while
How market research can contribute to the business By properly apply market research on the business, I'm confident I can locate where are the problems and able to apply suitable solutions so that the business will be back on making profit in near future. It is also important to inform people that are both internal and external to the organisation. Internally, I, as the market researcher, has the responsibility to advise you, the business owners, the purpose and objectives of the planned research, as well as the detail processes, costs, timelines and require resources such as financial reports, sales performance data and internal reports etc. I would also talk to the staffs that work for the business by interviews, to gather information that
Section A: Loyalty cards as a method of making shoppers go to one supermarket In addition to gaining customer information, marketing the company, developing relationship with its customers, the ultimate objective of loyalty cards is to retain customer loyalty to drive repeat purchases. Hence, through development of loyalty schemes, the marketers / retail companies etc. aim to ensure that shoppers make repeat purchases. One of the most common reasons behind consumers' repeat purchases is brand loyalty. A research study conducted by Sullivan's identifies three major drivers of customer loyalty, which are a) economic driver, b) dialogue driver and c) affinity driver.