Mba 502 -- Strategy Assignment

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RUNNING HEADER: STRATEGY ASSIGNMENT Strategy Assignment University of Phoenix MBA 502 Table of Contents Introduction 3 Changes in Technology and Business Opportunities 4 The Kudler Strategy 6 Figure 1 – Strategy Attributes 7 The Kudler Tactics 8 The Kudler Management Continuous Strategic Updates 11 Conclusion 12 References 13 Introduction Kudler Fine Foods, a La Jolla, California company, was established in 1998 by Kathy Kudler. Her mission was to provide her customers with the finest selection of foodstuffs, wines and related needs in an unparalleled customer consumer environment. She was successful in her venture into the upscale epicurean food market to the point where she opened two more stores, one in Del Marr in 2000 and another in Encinitas in 2003. Since that time, Kudler has experienced significant growth and is focused on expanding its services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers. This paper will attempt to address the following as it relates to Kudler Fine Foods (Kudler) and conclude with a review of items covered. 1. Assess how changes in technology have created business opportunities for Kudler. 2. Identify and explain the generic strategy that Kudler is pursuing. 3. Identify some tactics that Kudler should implement in order to realize that strategy. 4. Describe how Kudler’s management can continuously scan the fine foods grocer industry for ideas that will allow it to update its strategy. Changes in Technology and Business Opportunities In order for companies to remain successful, they must adjust to the ever changing and competitive business environment. Technology changes regularly and with that change comes opportunity. Kudler can take
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