Apple's Corporate Strategy

3038 Words13 Pages
Executive summary The aim of this report is to analyse Tesco’s strateiesy both in corporate level and business level. The report will begin with the background information in Tesco, then the overall business will introduce Tesco’s current business situation, competition, operation and important issues. Secondly, the advantages and problems of product – diversification strategy are formulated. Followed by the ways of diversification, Tesco also made good use of cost leadership strategy and differentiation. Following the corporate strategies and based on relevant strategic management theories and concepts, this report will analyse the company’s current strategies on expanding in the US market. Additionally, the report will show the competitive advantages and disadvantages of Tesco in the US market. Finally, this report will draw a short conclusion and make brief recommendations for Tesco. Table of Contents Introduction 3 1. Overall business of Apply company 4-5 2. Apple’s Corporate Strategy 5-7 2.1 Product – Related Diversification Strategy 5-6 2.2 Acquisition and alliance 6-7 3. Competitive position of iPhone and iPad in China 7-9 3.1 Generic Competitive Strategy 7-8 3.2 Competitive strategy – Positioning 8 3.3 Competitive advantages 8-9 Conclusion 10 References 11 Introduction Apple computers, Inc. build on 1977 specializing in personal computing products. Over the last decade the company has expanded its business into other consumer electronic areas. In 2007, it changed its name to apple. The company sells its product worldwide through its retail stores, online stores, and direct sales force, as well as through third – party cellular network carriers, wholesalers, retailers, and value – added resellers. In addition, the company sells a variety of third – part iPhone, iPad, Mac and iPod compatible products, including application
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