Since “value reflects the sum of perceived tangible and intangible benefits to customer” (Kotler & Keller 2009, Pg. 14), this technique offers as profitable marketing strategy to retail stores. Value is important because it provides customer satisfaction. “Satisfaction reflects a person’s judgment of a product’s perceived performance in relationship to expectations” (Kotler & Keller 2009, Pg. 14).
This paper will focus on the hypothesis that employee engagement in choosing a valued reward system will positively effect performance management and subsequent employee success. Assessment An effective employee reward system is an integral part of the employer/employee relationship. People offer their expertise in exchange for what they believe to be equitable compensation. Common compensation packages that organizations offer their employees include wages, benefits, and selected company perks such as car allowances, casual dress days, or bringing your pet to work. There’s more to an effective rewards system than just the implementation of the above mentioned
BTEC BUSINESS EXTENDED CERTIFICATE LEVEL 2 ASSIGNMENT Customer Relations Unit: 11 PASS 2 Explain the advantages of a superstore that provides good customer service, and also outline the benefits of the employees and customer gain too. This means about thinking of the type of customer service you and your family expect in a superstore and the facilities you expect to find. The advantages of a superstore are they can provide a consistently high level benefits to the employees and customer include: Satisfied customers: if they make a good customer services and help support, this can make more repeat customer and then repeat customer will recommend more new customer to you business. A good public image: it was making more sales by new customers. When you broadcast advert if you have a good public image then you may have a good reaction.
Customer service is something we do for customers that improves the customer’s experience and that happens before, during and after a purchase of services or products. According to Harris (2010) customer service is essential to any business because it will guarantee that the customer will give you good feedback and with that you will have a great reputation. Great repetition of the business will make for more business by new customers, and will keep your older customers returning. Another reason it is important is because customers are key to your company’s success. A positive customer service experience I have had personally was when I called my credit card company to dispute chargers.
Companies that develop effective marketing strategies achieve high sales volumes at the desired profit margins. A key marketing strategy is the segmentation of the market into parts that the company can analyze. Since customers have different characteristics and various needs, it makes sense to group similar customers together. These groups have common characteristics and needs. The rationale behind implementing such a marketing strategy is that the company can better satisfy the needs of segments of similar customers.
1. Foreman’s course works to improve the attitudes of the employees working for a given company. Studies have shown that worker attitudes are directly related to the success of a company. Thus the program has the potential to improve worker moral and wellbeing which in turn will help to improve the profitability of Albertsons. As said in the textbook job satisfaction has a direct affect on customer satisfaction and the profitability of a company so if Foreman’s course can do what is pledges then it could have a positive effect on Albertsons profitability.
The corporation is built on a substance that gives it a competitive advantage and a business strategy that is coherent, flexible, and specialized. McDonald’s vocation bazaar would be the general public. According to the case study, people are the company’s most important asset and its success depends on the satisfaction of its customers which begins with workers who have the attitudes and abilities required to work efficiently and provide good customer service. McDonald’s warrant both patrons and employees know just how beneficial they are. They make a populace assurance to the employees.
Training Standards and training are very important for the employees to maintain as these are the two things that are essential to ensure that the service is maintained at the necessary level to keep the customers happy. The main aim and goal of customer service is customer satisfaction. Customer satisfaction is a term generally used to measure a customer's perception of a company's products and services. How to set up a customer service programme? 1.
Customer satisfaction surveys and focus groups are two popular methods for listening to customers. Customer Satisfaction Surveys Research indicates that independent customer satisfaction surveys are the first step to measuring your organizations ability to meet and exceed customer expectations for service. It is the most common best practice tool that is used by organizations to capture customer feedback. Focus Groups Listening to your customers in direct feedback sessions is another best practice and when utilized in conjunction with customer satisfaction surveys can be a very powerful communications tool. Focus groups provide an opportunity to strengthen customer ties by forming stronger one-on-one customer relationships.
Customers will choose to buy a product that they believe offers them the most value, this perception of value leads to created expectations. The consumers assessment of the value they receive from a purchased product will influence their satisfaction and repurchase behaviour. A company can influence a customers perceived value by strengthening or augmenting the product offer with services, personnel and image benefits. By having a customer-centred approach, a company will achieve higher customer satisfaction through adding more value to the core product. A satisfied customer is more likely to repurchase, and also create new