Kudler Fine Foods Business Plan

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Assignment: Service Request SR-kf-013 for Kudler Fine Foods Facilitator: Kimberly Frieder UNIVERSITY OF PHOENIX Service Request SR-kf-013 for Kudler Fine Foods Introduction and Scope Kudler Fine Foods is a specialty food store with three different stores located throughout San Diego’s Metropolitan area (Kudler’s Internet Site). It is embarking on a new venture that will yield enhanced customer loyalty and a significant increase in revenue. The company’s newest enhancement is that of a Frequent Shopper Program unlike any other programs currently offered by their competitors. The primary difference between Kudler’s program and that of their competitors is the incentives offered as part of the rewards program. By partnering with high-end

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