Analysis of Electronic External Communication of Pita Pit Usa

1243 Words5 Pages
Pita Pit USA The Analysis and Suggestions Relating to External Electronic Communications Pita Pit USA Analysis and Suggestions Relating to External Electronic Communications Introduction As requested from the marketing director at Pita Pit USA, I have been asked to analyze the company’s use of external electronic communication and to suggest any improvements to their external communication. Each mode of communication will be discussed including an overview of the guidelines for effective electronic communication. Second, an analysis of each form of communication and how each adheres to the guidelines. I will then give suggestions for improvement for each form of communication, then show the projected timeline for when the suggestions should be implemented. Overview The external electronic communication I have chosen to examine at Pita Pit USA is their use of email, their website, and their social networking websites including Facebook and Twitter. They use the ways of external communication on a daily, weekly, monthly, and annual basis. Each of these forms of external communication has guidelines, specifically for the choice of media used. Website: * Pictures/graphics audience-appropriate * Free of any grammatical or spelling errors * Informative yet using language and terminology specific to target audience. * Important links and graphics easy to use and are visually attractive Facebook: * Importance of relationship-building with fans * Use of posting pictures, links, promotion, and shares * Posts are related to work and appropriate * Kept up to date * Free of grammatical errors Twitter: * Reply to direct messages from customers * Inform followers of promotions, events and specials * Friendly tone and informal * Updated regularly * Free of grammatical errors Email: * Free of

More about Analysis of Electronic External Communication of Pita Pit Usa

Open Document