Why Online Marketing

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Business Research Report Why Online Marketing? Table of Contents Executive Summary 3 Introduction 4 Research Findings 5 The advantages and disadvantages of marketing online 5 Potential impact of online sales 6 Requirements for a successful online marketing campaign 6 Recommendations 7 Conclusion 8 References 9 Executive Summary This report discusses the advantages and disadvantages of marketing online; it presents the potential effects of online sales and discusses the requirements to a successful marketing campaign. Today, there are millions of people who surf the internet every day and millions who make purchases online as well. Creating an online presence is important for a company hoping to stay competitive in today’s market. There is a huge market for any company which decides to create an online presence. Businesses will be accessible twenty four hours a day for anyone who has access to the internet. There are opportunities for online stores that are not available to physical locations, such as unlimited room for display of products, customer access to information on any product available, and twenty four hour access to products and information. With the recent increase in mobile commerce use customers also have the convenience of accessing websites from their mobile devices. Online marketing allows companies to create ads that will be viewed by many more people than they could have targeted through more traditional advertising means. Online advertisements can be manipulated with color and graphics to make them more aesthetically pleasing and can also be interactive to engage the customers. However, companies must be aware not to over promote their products or business as customers can react negatively to the excess promotions. Social networking has grown tremendously over the past few years and many companies have used it to

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