Three-Day Orientation and Training Program for Sales Clerk

495 Words2 Pages
The success of a company can sometimes depend on the success of its sales team. Despite the best product or service in the world, if your sales representatives don't have effective sales techniques, your customers will not be properly provided for. Exploring different sales training methods will help you pick the best one for your company's needs. * Training Needs To make the right investment in sales training, you need to first identify training needs. If you are regularly recruiting sales representatives, you will need to develop an induction training program. If your existing sales team is under-performing, you may need sales skills training to correct problems. When you are entering different markets or launching new products, training that's focused on the new products or markets will contribute to success. * Induction Training It’s essential for new sales representatives to be fully aware of your products or services, target markets, pricing, customers, and policies before they deal with customers and prospects. As part of an induction program, you must also introduce important contacts in departments, such as sales administration, marketing, customer service, accounts and technical support. Induction training generally takes place within the company, with courses led by training professionals or senior members of the sales team. * Significance Business sales training is one of the most important types of training in an organization. As the owner of a business consulting firm, I have coordinated and overseen nearly 100 training business sales training sessions with clients over the past eight years. Sales representatives directly generate revenue for a company and deal directly with the customers. If a new sales professional is not properly trained, the company risks losing business to key competitors. * Identification Business sales
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