BSBCUS501C: Manage Quality Customer Service Assessment 2: Why is it necessary to clearly identify, before designing product and service offerings, customer needs, and what are some of the less obvious service aspects that might inform purchasing decisions? Customers are fully aware that if a company is not able to provide them with a service or offering to meet their needs, one of the competitors will be able to. With this in mind, it is essential for business’ to research and communicate with their customers to gain the relevant feedback required prior to development. Development should reflect research findings and should meet customer and market needs. Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads.
Activity 2.2.docx Detail the methods and procedures that might be used by an organisation to communicate with customers to identify and agree on product/ service specifications. Business plans need to be flexable and be adapted to meet the changing needs of customers so the business can continue to support the delivery of products/services to customer specifications. Customer expectations and needs will change from time to time and will be affected by market trends, fashions and changes in external environments. You need to know who your customers are, where they com form, and what their buying intentions are. Market research and communication with customers is important to keep the organisation informed
The purpose of this paper is to show how important market research is for a company. The company to be used for the paper is Kudlers Fine Foods. Kudlers Fine Foods was established in 1998 by founder Kathy Kudler. Kathy established the company because she was tired of running from grocery store to grocery store to find the gourmet products and wines that she wanted. She decided that if she were running from store to store maybe other people were too.
Demographics and Psychographic, both help explain the customer in general, and what he or she is looking for in the business. The importance of completive intelligence was explained. Knowing what the competitor is offering and how to find this information out is important to any
Our next provide we proceed with purchasing the system is to develop an implementation strategy that allows us to pilot the system to work out any bugs, train lead gurus of the system for each location, and provide end user support documentation to staff using the system. Lastly I’ve come up with a few ways to measure the impact of implementing the system and hold us accountable to achieving the desired outcome of reducing travel costs. This includes utilizing reports from our accounting system to ensure travel expenses are reduced and also to use a post meeting survey for meeting participants to give feedback on the effectiveness of the
Kudler Fine Foods In 1998 the grand opening of the La Jolla, California, branch for Kudler’s Fine Foods opened and Kathy Kudler’s vision became a reality. Shortly after, two more branches opened up; one in Del Mar California, and a third in Encinitas, California. The concept of the store was to stock all kinds of ingredients for simple meals without going across the town looking for one. (Apollo Group, 2004). Because of the success of the operation, Kudler Fine Foods is interested in developing a system to track customer purchases through a Frequent Shopper Program to award loyalty points for redemption.
Marketing Research Analysis MKT 421 February 27, 2011 Marketing Research Analysis Kudler Fine Foods sells gourmet-quality foods, like baked goods, seafood and meats, fresh produce, cheese and other dairy products, and fine wine. In 1988 Kathy Kudler started Kudler Fine Foods and since then she has successfully opened three locations in La Jolla, Del Mar, and Encinitas. Kathy Kudler has a passion for cooking and gourmet food this prompted her need to have products of good quality to use and prepare meals with. . Kudler Fine Foods mission is to “provide their customers with the finest selected foodstuff, wines, and related needs in an unparalleled consumer environment (University of Phoenix, 2008).” Kathy wants to expand her business
Possible Legal, Ethical, and Information Security Concerns Related to Developing Kudler’s Frequent Shopper Program Legal Concerns It is a company’s legal responsibility to take steps to correctly secure or dispose of consumer and employee data. Financial, children’s personal data, and credit report derived data may raise additional concerns with compliance. If any of Kudler’s customers and or employees become victims of identity theft, Kudler may have legal responsibilities to them. The FTC (Federal Trade Commission) does regulate and oversee business privacy laws and policies that have an impact on customers. While it is not required by law, a company’s online and offline privacy policies are pledges to their customers about how data will be collected, used, shared, and protected and the FTC prohibits deceptive practices.
The information is passed onto the staff and then plans are made on how best to manage the changes. If further training is needed it is put into place. Review of the Accounting Function System Requirements The Credit Control function of Chic Paints must be able to ascertain if potential customers are a good credit risk and be given an appropriate credit limit. The systems in place need to be able to produce invoices on time and chase debts according to the company policy. The risk of bad debts must be minimised to enable the company to carry on being profitable.
Cost Club needs to implement a Business Code of Ethics, which can be reviewed with all employees at various Cost Club locations. By implementing this Code of Ethics, Cost Club will be able to introduce the legal principles of employment as well as the moral issues that tend to arise in employment. These ethical behaviors are pivotal to the overall success of Cost Club. The stakeholders of Cost Club can take guidance from the company Business Code of Conduct. When an ethical situation occurs, the Business Code of Conduct will become an important tool of Cost Club employee in dealing with workplace dilemmas.