Taco Bell Memo

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Date: August 13, 2011 To: Taco Bell Management Council From: Erin Jackson, Culinary Product Manager Subject: Fast-Food Trends and Menu Options At your request, I am submitting the following ideas based on my observation and research about eating trends in fast-food restaurants. Below is a rough outline of possible concepts to upgrade Taco Bell’s menu. This memo summarizes the findings to be presented at our next meeting. Mexican cuisine is increasingly popular from coast to coast, and in a depressed economy our restaurant should offer value as well as food that tastes good. From my firsthand experience as a chef and from current research, I have observed numerous eating trends. Below are four that I feel are of interest as we are
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