Second, whether it can profit by selling healthier more natural fast food. Lastly whether it can effectively venture into global markets and challenge one of biggest worldwide fast food eateries, McDonalds. Chipotles vision is to "change the way people think about and eat fast food", by serving “food with integrity”. The following provides an industry examination and inside investigation of the organization before giving recommendations. External Analysis Industry rivalry: High According to the case Chipotles leading competitors are Taco bell, Moe’s southwest grill, Qdoba and smaller chains Baja fresh and California tortillas.
Have you ever been out with your family shopping to look at your watch and realize that it is getting late? Did you than think you needed a quick dinner? Were you wondering where to take your family where it is reasonably priced and fairly healthy? There are options available for you if you are familiar with the menus and food options. Looking around you are probably seeing many fast food restaurants.
Kaplan University | Technological Innovation | Introduction to Management MT140-35 | Professor Sylvia DeAngelo | || | Summary Every company needs to be technological up to par in today’s business world to be able to compete with existing businesses as well as new entrants. Sandwich Blitz is a small company that is trying to take business a notch above. Furthermore, corporate is trying to expand business and in the near future possibly venture outside of the Atlanta metro area. Competition is imminent with the two new franchises that are soon to move into the Atlanta area and that offer similar foods and beverages. Therefore, Jack and Jenny have to make sure that their company keeps their uniqueness.
Moreover, it will be a good opportunity for fast food business such as Burger King, McDonald, and Subway. Due to the fact that people have to eat all of the time, Costco could allow those fast food companies to rent their space. As a result, renting fees could become another way for Costco to make
2.Exploratory research of the attribute selection The company’ view information was searched from DATAMONITOR 360 website and annual report of McDonald’s 2010. And a brief analysis about market strategies for fast food restaurant was also for the reference of attributes selection. With the attributes from several market strategies reports in McDonald’s as well as Fast Food Restaurant Industry and the SWOT analysis from the DATAMONITOR, eventually 7 attributes were selected, namely, expensive, various menu, high service speed, high calorie content, nutritional, convenient, and novelties for children. As the top competitors in Fast Food Restaurant industry, Burger King, Pizza Hut, Wendy’s and KFC were also selected into the BrandMap for competitive analysis.
Date: August 13, 2011 To: Taco Bell Management Council From: Erin Jackson, Culinary Product Manager Subject: Fast-Food Trends and Menu Options At your request, I am submitting the following ideas based on my observation and research about eating trends in fast-food restaurants. Below is a rough outline of possible concepts to upgrade Taco Bell’s menu. This memo summarizes the findings to be presented at our next meeting. Mexican cuisine is increasingly popular from coast to coast, and in a depressed economy our restaurant should offer value as well as food that tastes good. From my firsthand experience as a chef and from current research, I have observed numerous eating trends.
One reason is because it’s priceless being that it is printed out on all our customer receipts. The second reason is because it will bring people back to our restaurant or at least consider it. The final reason is that it will bring customers here during lunch hours. For many restaurants, there slowest hours are during the day so we figure that giving them this coupon to use before 3PM any day of the week will give us busier lunch hours and higher revenues each day of operation. I’ve seen this idea used in many famous restaurants like Cheesecake Factory, Starbucks, fast food places and
Through this method of market research they are able to generate sales. Burger King has embarked on the right moves that allow them to market their foods in a prosperous manner. The company created a memorable theme and a logo that would set them apart to consumer. They also further coordinated its value chain through franchising. Over the course of many years the ownership of Burger King changed through many hands and the company has suffered with its needs being made secondary to which ever parent
To drive sales BK decided to focus on 4 points: the menu, marketing and communication, image and operations. Unlike Burger King’s ® major competitors, McDonald’s ® and Wendy’s ®, who prepare their burgers on a flat grill which fries the meat, BK prepares their hamburgers on a flame-broiler. They also focus on expanding their menu to appeal to a wide range of demographics. In addition to expanding their menu, BK has established a driven marketing process to target these same demographics. They have created a new image in an inspired 20/20 design displaying their flame-grilled process to increase same store sales, higher profits and a strong return on investments (Burger King, 2013).
The author may have disguised names; financial and other recognizable information to protect confidentiality. We provide food that customers love, day after day after day. People just want more of it (Ray Kroc). It was mid-July 2011, when Jamil Husain (Marketing Manager), Atif Abbass and Ali Raza (Marketing Executives) were sitting in the meeting room of Lakson Square Building, Karachi, in order to discuss the fate of McDonald’s breakfast menu. It was Jamil’s idea to launch the breakfast menu in the Pakistani market.