Case Study 1: Under Armour- Challenging Nike in Sports Apparel Under Armour (NYSE:UA), a developer and distributor of athletic apparel, footwear and accessories, is an organization, which continually watches its stock rise-typically upwards of 15% per quarter. The organization has shown phenomenal performance over the past few years with the incorporation of new top line products growing by more than 20% over the last 12 quarters (Lewis). The organization is continually growing and this growth is fueled by its opportunity for expansion in footwear, women’s, international and direct-to-consumer business. While the organization’s growth story remains intact, this paper will look at how Under Armour stacks up along Porter’s Five Forces to understand and provide an analysis of where it can gain or lose going forward along with an analysis of its problem identification. Key Issues A SWOT analysis reveals many key areas in which Under Armour has determined a competitive advantage in strengths and opportunities, suggesting its innovation and expansion efforts into the Canadian marketplace will drive its revenue and profits margins even higher for the coming year(s).
Over the last number of years, Adidas has increased its marketing and sponsorships budget. Adidas operates an online store and has 560 store locations worldwide and also sells their brands via independent distributors. Adidas philosophy is to help athletes achieve their highest performance levels. Adidas leads the way with superior design and innovative technology. Website: www.adidas.com 2.
ACG6175 – Final Examination Name ___________________________________________________ Panther ID ______________________________________________ Score: Question: 1 / 4 2 / 4 3 / 4 4 / 4 5 / 4 Total / 20 NEW YORK--(BUSINESS WIRE)—01/09/2008 Alcoa (NYSE: AA) today announced it achieved record results in revenues, income from continuing operations and cash from operations for the full year 2007. Revenues for 2007 were $30.7 billion, compared to $30.4 billion in 2006. Annual income from continuing operations rose to $2.6 billion, or $2.95 per diluted share, for 2007, a 19 percent increase compared to $2.2 billion, or $2.47, in 2006. And, cash from operations for 2007 increased 21 percent to more than $3.1 billion from $2.6 billion in 2006. “For the second year in a row, Alcoa has achieved company all-time records in revenues, income from continuing operations and cash generation,” said Alain Belda, Alcoa Chairman and CEO.
Crocs, Inc. was established in 2002 in Colorado, USA by three friends- lyndon duke Hanson, Scott Seamans and George Boedecker and it is today amongst the fastest growing brands and companies in the world. Love them or hate them, the tremendous popularity of Crocs™ shoes is an undeniable business success story. The U.S. footwear industry in 2002 was $49.3B in annual sales1, split about 60%-40% between fashion and athletic. Within the fashion footwear segment, categories are well established with shoes representing 55%, sandals representing 25%, and boots and other 20%2. The 1,000 pairs made available at the site were sold out in three days.
Rogers’s promotion strategy is to take the competition head on with price-driven competition with Treo and Palm. While RIM feels that it needs to be promoted by building up the brand and its unique features. Immediate Issue: RIM has presented the option of internally marketing the Blackberry Pearl. Secondary Issue: RIM needs to determine which features of the product would be most desirable to consumers for the Blackberry Pearl. Symptoms: RIM has held a strong market share in mobile devices in several variations in the business sector.
The new car market share of Skoda in the UK had grown from 2.03% to 2.32% (Fleet News 2012). The Superb and Yeti are very popular in the UK. Customers gave the high assessments to the Superb and Yeti, and they also had led to a fantastic financial result. In the first half of 2012, Skoda’s sales increased 8.4 per cent, and 493,000 cars had been sold from January to June 2012 (ChinaCCM 2012). SWOT analysis The first strength of Skoda is the top quality production of customers.
Sustaining Growth A key issue facing ECP is sustaining its growth. From a turnover of £50,000 in 1978 ECP has shown rapid growth particularly in recent years defying the downward trend of the UK economy. In 2011 alone ECP increased its revenue by 25% whilst adding 12 new branches and over a thousand new employees to the team. This was a direct result of ECP’s heavy investment in people, infrastructure, technology and marketing. The growth was also aided by a shift in the market of service, maintenance and repair work away from manufacturer’s franchised dealer networks to independent repairers who constitute the bulk of ECP’s customer base.
Be sure to provide evidence to support your claims. Simply stating as a strength that the company is profitable, is NOT analysis. If they are profitable then perhaps it is more likely that they can pursue opportunities for expansion, etc. (16 marks) 4. Conclusion: Based on your analysis of the company, is it in a position to pursue a new market entry strategy?
Employment had increased tenfold. Sales had grown from $1 billion in 1980, to $26 billion. The 21st century – one of the most successful retailers in the world Today, 8,576 stores and club locations in 15 countries employ more than 2.1 million associates, serving more than 176 million customers a year. Our history is a perfect example of how to manage growth without losing sight of your values. Our most basic value has always been, and always will be, customer service.
EUR. In fact in the last view years Desigual had tremendous success and was able to increase its turnover from 8 Mio EUR in 2002 to 440 Mio in 2010, which is an impressive growth. One of the main reasons for this success have been the opening of the first own brand store in 2002 in Barcelona and the further expansion of number of stores up to 250 till 2010. Desigual is already present in 72 countries such as Germany, Italy, UK, France and US, but the home market Spain in still the most important market with the highest turnover rate. However compared to companies such as Inditex, Mango or H&M, Desigual is still a very small company with a market share - for example in the Spain market - of approx.