500 list of fast growing companies in the US * It raised funding of $105 million * For achieving market dominance they were able to raise $260 million. * Faxtech was unstoppable force in Telecommunication Industry * Terry supported Dave when he wanted to start his new business Telephony Translations INC. * They acquired they required patents and the technology required for the same. * TTI had people from original team. * Dave’s father managed to get VC Bob Cooper of Signit venture for investment in TTI. * George was the new CEO appointed by Dave because ehe shared great understanding with him for TTI * Partnering with Indica helped TTI to grab onto an existing niche amd
Marcel Voracka – Mexoryl Homework This case has to do with an ingredient Mexoryl SX that the company Loreal uses in two of their products. It is an ingredient that blocks out UVA rays from your skin, instead of only UVB rays like most other sunscreens. This is very important because UVA rays damage cells, DNA, and generate harmful free radicals, among other things. This can lead to skin deterioration and various types of skin cancer. This product has an advantage over the competition because it is one of the few and also the most effective UVA blockers on the market.
Air Jordans were an instant hit thanks to a high flying rookie as well as one of the best marketing campaigns put together by Weiden and Kennedy. Jordan shoes have been the top selling signature basketball shoe that Nike has ever produced. In addition to the signature Air Jordans, Jordan Brand has a major presence in the basketball and lifestyle market. Despite the fact that Michael Jordan retired from basketball in 2003 (for the 3rd time) Air Jordans are still the top selling models for many sneaker retailers. The legacy of Michael Jordan lives on with the release of new Jordans each year and re-releasing retro Air Jordans.
Crocs a shoe that can be used anywhere, for anything. The Company has been up and running since 2002 and was founded by Scott Seamans, Lyndon "Duke" Hanson, and George Boedecker, Jr. Crocs were originally meant to be a boating shoe but throughout the years became a variety of different model shoes. Crocs are the best shoe manufactured today. One of the best things about Crocs is that they have many models to choose from. A lot of the model Crocs have many colors but the original Crocs have the most colors.
By 1938, the company had manufactured their first running shoes. Since then New Balance has been responsible for many innovations in shoe design and have become one of the top selling athletic shoe brands in the United States. (New Balance.Com) Current chair Jim Davis purchased the company in 1972 and has more than tripled the company’s shoe sales and workforce. He has focused New Balance’s strategy on issues such as, local production, environmental sustainability, and producing high quality athletic shoes and athletic apparel. Under his leadership, New Balance has prospered even in the
By late 2000, Nike had sold roughly 2 million pairs of World Shoes in China, Thailand, Indonesia, Malaysia, the Philippines, and other Asian and Latin American markets. (This case focuses on the World Shoe in China.) With this project came not only a viable pathway to increased economic growth and sales potential for the company, but also potential for additional
2 Situation Analysis Company and Brand Background Converse Inc., incorporated in 1908, has been a provider of athletic and fashion apparel, accessories, and shoes for over 100 years. Even with the development of many athletic apparel brands throughout the century, Converse still remains a very popular brand and important part of American culture and style. The company has the best selling sneaker of all time, selling over 1.1 billion shoes since its establishment (5). Converse was extremely famous and successful until the 1970’s, when other athletic footwear brands emerged and created competition (4). Nike Inc, the current owner of Converse, has also been a popular and recognizable athletic brand since its invention.
The advertising drive of 2010 featured the hit slogan “The man your man could smell like” (OldSpice, 2010). This quickly generated buzz and reached more than forty million people on the web in a matter twenty-four hours, garnering more views than President Obama’s victory speech (Morrisey). The main demographic appeal was towards women consumers, playing off the logic that if men used Old Spice, they could smell like the actor in the commercial. Assuming the company did their homework, statistical data shows that women control more than seventy percent of all consumer spending, which makes them the most demographically appealing audience to aim toward (O’Donnell and Kennedy). Their campaign turned out to be a huge success making the money spent more than worthwhile.
It focused on toddlers and children under 12. It also had a network of mostly franchised children’s play locations, spanning some 30 countries outside the US. Part of Gymboree’s allure is that beyond having the kind of balance sheet that makes it an appealing acquisition, Gymboree continues to have a path to expansion. It opened its first Crazy 8 store, a more value-oriented children’s clothing chain, in August 2007, and now has 133 stores nationwide. What’s more, according to Jordan Hitch, managing director at Bain, it was attracted to Gymboree because of its “incredible brand strength and a large population of extremely satisfied customers”.
Case Summary * Eileen Fisher is an American clothing designer and founder of the American women's clothing retailer, Eileen Fisher, Inc * Eileen Fisher had enjoyed phenomenal success in its first quarter century: its growth in revenues and profits had been driven by both the strong brand loyalty of its core customers, and the opening of fifty retail stores dedicated to the brand. * The company was consistently recognized as one of the best companies to work for and had an impressive environmental sustainability and social responsibility record Main Issue * The median customer age of Eileen Fisher was currently at 59 and increasing each year, keeping pace with the age of the company’s visionary founder, Eileen Fisher * The company embarked on a strategic project to develop a new brand expression that would set the foundation for the future direction of the company. The project resulted in a brand repositioning Problem Statement * The company found itself stereotyped as a brand for older, and, to some extent, customers with larger body types * The brand could eventually become extinct if actions weren't taken to attract a new generation to the brand * The repositioning brand strategy has a risk to consumers who are loyal to Eileen Fisher Analysis Solutions * To sort the things out, the company hired IDEO - a leading design and innovation firm, to clarify the company’s brand vision and to apply those principles consistently across retail channels to reach new audiences, without alienating veteran devotees. * In the short term, Fisher wanted to communicate a strong and focused message to consumers about how the company and its products had evolved, to dismantle the negative perceptions and stereotypes that were boxing in the brand. In a provocative move to kick off the second phase of their work, called the STITCH