Swot Analysis Excercise

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BICG9202 – SWOT Assignment (5%) Strategic Planning by identifying Strengths, Weaknesses, Opportunities and Threats Instructions: You will be providing your answers on this document. Please save it on your own drive and keep a copy after you submit through Blackboard Assignments & Rubric link. 1. Select a company for which to do a SWOT analysis. You may select a company for which you have worked OR select one that has a fairly descriptive web site to obtain information. You might also consider a company for which you would like to work for in the future. Company Name: Ufone Website: http://www.ufone.com/ Location: Pakistan 2. Provide answers for the following questions: (3 marks) a. What is the company’s mission and/or vision statement? To be the best cellular option for U. b. What is the main industry in which the company competes? Cellular c. What do you think is their strategic objective? Keeping in view the growth potential of the cellular industry there is no option but to be aggressive in order to remain a potent force in the cellular industry. In order to extend cellular network to new cities, towns and highways and enhance its current installed capacities in existing cities. 3. Complete a SWOT analysis for the company using the outline/template provided below to help in identifying at least 3 internal strengths, weaknesses, external opportunities and threats. Be sure to provide evidence to support your claims. Simply stating as a strength that the company is profitable, is NOT analysis. If they are profitable then perhaps it is more likely that they can pursue opportunities for expansion, etc. (16 marks) 4. Conclusion: Based on your analysis of the company, is it in a position to pursue a new market entry strategy? If so, which one? If not, explain why. Use the space provided below. (75 word max.)
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