• Certificate in Personnel Practice Assignment 1 CPP Unit 1 -HUMAN RESOURCE PLAN AND ORGANISATIONAL CONTEXT 2008-2009 XXXXXXXX Introduction to Company X Company X has long been established as the leading UK specialised multiple retailer of fashionable branded and own brand sports and casual wear, principally through the growth of its main retail fascia, Company X. The group now has over 400 stores covering both Sports and branded fashion but it all started when Company X was founded in 1981 with one shop in the North of England. Maximum advantage was being taken from the growth in sales of international sports brands such as Adidas, Nike, Reebok and Puma and the trend to wear sportswear more and more in everyday life rather than largely on sports fields. Additionally, COMPANY X had already developed its reputation as the most innovative visual merchandiser of sportswear with the best and most exclusive and stylish ranges. The business continued to grow organically until 2002 when it acquired nearly 200 further stores with the acquisition of Business A from the business B Group.
World Resources Institute Sustainable Enterprise Program A program of the World Resources Institute Expanding the Playing Field: Nike’s World Shoe Project Teaching Note For more than a decade, WRI's Sustainable Enterprise Program (SEP) has harnessed the power of business to create profitable solutions to environment and development challenges. BELL, a project of SEP, is focused on working with managers and academics to make companies more competitive by approaching social and environmental challenges as unmet market needs that provide business growth opportunities through entrepreneurship, innovation, and organizational change. Permission to reprint this case is available at the BELL case store. Additional information on the Case Series, BELL, and WRI is available at: www.BELLinnovation.org. Case Overview Tom Harge’s challenge was to “expand the playing field” in emerging markets with a range of affordable, durable, and easyto-produce sports shoes that could effectively reach the huge untapped segment in “Tier Three” countries.
Lululemon Athletica Inc.: Financial Statement Analysis Prepared By: Monn Ung 0075435 James Jeffrey 0620758 Ana Hernandez 0617197 Kathleen Klaas 0617975 Jade Blackmore 0599079 Mike Ouellette 0116083 Prepared For: Warren Beck Accounting Research ACC 638 March 23, 2012 Lululemon Athletica Inc. - Financial Statement Analysis Introduction Lululemon Athletica, Inc. is a yoga-inspired athletic apparel company founded in 1998 by Chip Wilson whose previous years had been in the surfing, skating and snowboarding industry. It started after Wilson took his first yoga class and decided to create his own yoga studio. He came to realize that the kind of cotton clothing for yoga was inappropriate for this type of sweaty, stretchy and endurance exercise. This has led to the revelation of Lululemon. He then began to create the technical athletic fabrics which became the underground line of yoga wear.
2 Situation Analysis Company and Brand Background Converse Inc., incorporated in 1908, has been a provider of athletic and fashion apparel, accessories, and shoes for over 100 years. Even with the development of many athletic apparel brands throughout the century, Converse still remains a very popular brand and important part of American culture and style. The company has the best selling sneaker of all time, selling over 1.1 billion shoes since its establishment (5). Converse was extremely famous and successful until the 1970’s, when other athletic footwear brands emerged and created competition (4). Nike Inc, the current owner of Converse, has also been a popular and recognizable athletic brand since its invention.
FastFit has expanded successfully in the New England area over the past five years. However to expand nationally as a major retailer, they need to improve the scalability of their operations (stores and warehouses). A key part of their strategy is to leverage information systems to automate and improve operations, to strengthen management controls, and to enable significant growth while maintaining the “high touch” customer experience. A diagram of their complete non-Web based operations follows. See figure 1.
Overtime, the algorithm is able to become more targeted as it begins to factor in which items the member ultimately chooses to purchase. Customers can choose to purchase each month, or opt out by the 5th of each month and their credit card will not be charged. In addition to touting a personalized online shopping experience, ShoeDazzle also offers “fashion-trained” customer service reps who are trained to answer questions ranging from “Can you track my package?” to “What type of shoes will go well with this dress?” With celebrity icon, Kim Kardashian, as the company figurehead and co-founder, ShoeDazzle had fashion-forward, young women signing up in droves shortly after the company’s launch. Between 2011 and 2012, ShoeDazzle increased membership numbers from 3 million to 10 million and secured another $40 million in venture funding, for a grand total of $66 million in investments. Company Background Brian Lee is no stranger to startups.
Segmenting the market can also help with meeting customer needs better, retaining customers as well as identifying growth opportunities. Research conducted suggests that men’s skincare is the fasted growing category within the beauty industry worldwide and the men’s skincare market has grown 18% since 2006 and will expand by another 23% by 2015. Spa Finder trends(2013) In addition to this, Marketing week(2013) states male consumers account for 25% of Kiehls sales, with continuous growth of 34% year on year. For these reasons in order to gain understanding of the UK male market in relation to skin care, a segmentation table has been created which illustrates a breakdown of the target market in regards to profile, trends and behaviour. ( Appendix 1) The market segmentation table
I am a loyal Nike brand buyer. The name Nike is from the Greek language and means “goddess of victory”. I was introduced to the Nike quality while I was managing a Lady Foot Locker. Managing a specialty tennis shoe retail store allowed opportunity to learn about many brands, their benefits, and their target market. One of the most effective ways Nike was able to create a loyal brand buyer out of me was to let us “test drive” the products.
It now does business in Canada, the U.S. and the United Kingdom, has 410,000 customers, each of which pay ₤14.95 per month to get the right of use to 1.5 million songs. With the increases in technology, Napster has had to focus on new ways to attract customers and keep up with its competitors such as iTunes. Because of this fast moving environment, the company has strategically diverse its marketing mix. Product The core product of Napster’s is music. The company offers unlimited access to 1.5 million songs to subscribers at a fixed price per month.
Running Head: Nike Inc., 1 NIKE INCORPORATION Mini Case Week 2 Advanced Managerial Finance: FIN 516 Adrienne Sewell Nike Inc., 2 Nike Incorporation Nike Inc., is an American multinational corporation that is engaged in design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is one of the world’s largest suppliers of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$24.1 billion in its fiscal year 2012. In addition, Nike Inc., sells sports apparel and accessories and markets apparel with licensed college and professional teams and league logos. Nike Inc., sells its solutions to footwear stores sporting goods stores athletic specialty stores department stores, skate, tennis and golf shops other retail accounts through Nike owned retail stores and internet websites and a mix of independent distributors and licenses.