Competitive Analysis For Lululemon

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Direct Competitors 1. Adidas Is a German sports apparel manufacturer and parent company of the Adidas Group. Adidas is the largest sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world after its American rival Nike. The Adidas Group also consists of the Reebok sportswear company, golf company (including Ashworth), and Rockport. Other then sports footwear, the company also produces other products such as bags, sports clothing, watches, eyewear, and sports equipment. Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athletes; and Adidas Originals and Style Essentials was designed to focus on fashion and lifestyle. They also launched a Stella McCartney line in early 2000 which is part of the fashion and lifestyle collection. Adidas is a major domestic and international sport and events sponsor. Over the last number of years, Adidas has increased its marketing and sponsorships budget. Adidas operates an online store and has 560 store locations worldwide and also sells their brands via independent distributors. Adidas philosophy is to help athletes achieve their highest performance levels. Adidas leads the way with superior design and innovative technology. Website: www.adidas.com 2. Athleta by Gap Inc. The Gap Inc., acquired Athleta, a woman’s active wear company in 2008. They produce active wear in most sporting categories such as yoga, running, hiking, fitness, swimming, golf, tennis, cycling and triathlon. Athleta’s method of distribution is currently online only through Gap Inc. new website www.gap.com and by catalogue. Their philosophy is: Be Strong. Be Beautiful. Every product delivers the ultimate performance advance for workouts with feminine designs and fits that have been dialled into the athletic physique.

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