P5 Explain how internet marketing has made a selected business more efficient, effective and successful. The opportunities for business efficiency based on the increasing availability of the web technology which gives Perfect Paints all kinds of opportunities to speed up the interactions with both suppliers and customers. Therefore this can lead to a number of efficiencies. Firstly, the supply chain efficiencies is when a business will always be both a buyer and a seller, buying products from other businesses, buying product from others and selling to others or private consumers. A company like Perfect Paints has to buy the materials it used before it can sell finished products.
Q1.What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? (a) Advantages of an online survey of a cross-section of Internet households:- * Encourages the new customers to give it a try as internet households are interested in online coupons, products ads etc. * Can reach to wide range of people * Gives the result faster * More flexible Disadvantages:- * Many internet households in the sample may not be reached. They may have “spam blocker” that can prevent the survey from being viewed. * The recipient may not open or choose not to respond * Survey answers may be inattentive, just to get the promo or offers (b)Advantages of an online survey of Carmex Facebook likers:- * Cost effective * Sample population of actual Carmex product users * Respondent can just click on the flavor to register their preference * More accurate result.
I believe this to be true because they offer some of the newest technology in their store and it is place where people can actually interact with salespeople in real life. So much is lost in the digital age when someone can purchase something with a few clicks of a mouse. That being said I believe that Best Buy must focus a little more on their online sales to avoid being overtaken by sites like Amazon and Ebay. By doing this they will be holding true to their mission one hundred
Among the many benefits to Kitchen Karousel, this solution offers reliability and ease of use. The premise is that Kitchen Karousel requires more than just getting a customer through the basics of the checkout process. Kitchen Karousel is investing a considerable amount of time, effort and money to find a customer so when the customer is ready to make their purchase, it's critical that Kitchen Karousel has a system that encourages the customer to buy more products instead of expediting them out of the sales funnel. Premium Web Cart offers a multitude of built in techniques that can be implemented. Once the customer comes to the website, they can browse through the specialty products until they find the product(s) that they are interested in purchasing.
What I have just described is the process of getting an upgrade at the end of your contract, this is how Apple penetrate the market as when you upgrade, you will most likely go with a newer version of your old phone as you are used to the operating system and how the phone works. Apple released Apple TV in 2006; it allows the TV to access iTunes, Pictures & internet apps like Netflix. This is an example of Apples diversification. Apple uses market development to expand across different markets, for example they can provide anything from one of the top of the range smartphones on to the best tablets or pc’s/laptops. They have one of the best customer services by having stores that you can take your apple product in to and they’ll try to fix it in 10 minutes or they give you a new one.
Abstract There are many benefits to bringing a business to the Web. An e-business can offer personalized service, high-quality customer service and improved supply chain management, to name a few of the benefits. Business to Consumer or B2C is the most well-known type of e-commerce today. That said, it is important for online businesses to apply a well-developed business plan for the success of the business despite the fact it may not be brick and mortar. A business model is defined as “a set of planned activities designed to result in a profit in a market place” (Laudon & Traver, 2012).
For the customer, digital technologies can integrate online and off-line sales channels and drive a seamless shopping experience. In-store touch screens that provide customers with “endless aisles” (that is, the full range of available products); “magic mirrors” that offer product information, recommendations, and virtual fittings; “clienteling” (an approach by which well-informed store staff using data on individual customers’ preferences and buying habits create a customized in-store experience)—all of these in-store digital solutions are transforming customers’ omnichannel-shopping
An extra credit goes for the companies behind the cellphones they produce, RIM and Apple Inc. -the creators of the devices- built their reputation and trademarks over the years by producing good quality, products and services which lead costumers loyalty . They are equally fun and easy to use . Despite their similarities , the Blackberry and the Iphone are very different . Main reason why people by Blackberry because it has its own instant messaging application (Blackberry Messenger ) . On the other hand, Iphone also has developed its own massaging application What'sApp.
Compared to making one kind of phone and expecting it to work everywhere for everyone using it no matter what they are using in for or what income they have. Doing research and finding out what people want and what works where is a key that Samsung is doing, that Apple is not. That is why Samsung is going to be the number one phone in the world. Apple just released its new watch. It looks good and probably does cool things and works well.