Q1.What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? (a) Advantages of an online survey of a cross-section of Internet households:- * Encourages the new customers to give it a try as internet households are interested in online coupons, products ads etc. * Can reach to wide range of people * Gives the result faster * More flexible Disadvantages:- * Many internet households in the sample may not be reached. They may have “spam blocker” that can prevent the survey from being viewed. * The recipient may not open or choose not to respond * Survey answers may be inattentive, just to get the promo or offers (b)Advantages of an online survey of Carmex Facebook likers:- * Cost effective * Sample population of actual Carmex product users * Respondent can just click on the flavor to register their preference * More accurate result.
As a result of consumer’s embrace of the internet as a shopping media and the internet has directly contributed to the shifting of demand of products from hits to niches comprising the long tail. Many companies have even turned to niche marketing to tap the niche marketshare as well. The Long Tail describes the niche strategy, that sell a large number of unique items, each in relatively small quantities. There are three aspects of long tail that make the internet marketing success.  First, large variety of unique items attracts large volumn of minority tastes.
Among the many benefits to Kitchen Karousel, this solution offers reliability and ease of use. The premise is that Kitchen Karousel requires more than just getting a customer through the basics of the checkout process. Kitchen Karousel is investing a considerable amount of time, effort and money to find a customer so when the customer is ready to make their purchase, it's critical that Kitchen Karousel has a system that encourages the customer to buy more products instead of expediting them out of the sales funnel. Premium Web Cart offers a multitude of built in techniques that can be implemented. Once the customer comes to the website, they can browse through the specialty products until they find the product(s) that they are interested in purchasing.
For business working with supply chains they can create smother, faster ways of dealing with the firms they regularly buy from. Many people across Adidas are engaged in supply-chain activities, this involves delivering sales or services to consumers, shipping products, negotiating with suppliers, trade partners, managing inventory, tracking orders and any other tasks. The internet offers Adidas a chance to manage the supply chain, speed up suppliers and integrate businesses along the chain. Opportunities to increase sales from existing customers: Businesses that adopt internet marketing strategy do so because they can see the opportunities either to improve sales within the markets they already serve or to enter complete new markets. As internet penetration increases and more business uses online strategy the web will become the accepted method for marketers.
I believe this to be true because they offer some of the newest technology in their store and it is place where people can actually interact with salespeople in real life. So much is lost in the digital age when someone can purchase something with a few clicks of a mouse. That being said I believe that Best Buy must focus a little more on their online sales to avoid being overtaken by sites like Amazon and Ebay. By doing this they will be holding true to their mission one hundred
Customer service is very good in Apple store because they always to help you get the best deals in the particular product. When you have decided on the product you have chosen, the customer service in Apple store will help you with information on the product and whether you should buy it for a long-term as this could be beneficial for the future. After this stage you have a decision to make on whether you will buy the product or you won’t buy it. Let’s say you purchased the product then they may ask you whether you want it delivered or you will take it with you. After you have purchased the particular product they may ask you for your details so you can get great offers and
This is where all companies are selling similar if not the same products, but in different areas on websites in this case. Take Zappos and then look at Amazon, Shoe Dazzle, The Pink Box, FabShoes, etc. All these companies are in the same business. Zappos is not a cheap selling company either. Most of the time the prices are higher than the rest of the other companies for product, but Zappos offers their customers a different experience.
Marketing Techniques In recent years Apple has diversified their business massively, increasing their sales and effectively battling, but edging it, with Samsung for the phone market. Apple has penetrated the market by using network companies such as O2, Orange and 3. When you sign a contract with either of the network providers, most commonly a 24 month contract will see you paying a monthly fee for your service. When penning the contract you will see yourself with an iPhone 3GS… 24 Months later the provider will give you the option to upgrade to a better device, this will see yourself with an iPhone 4S. What I have just described is the process of getting an upgrade at the end of your contract, this is how Apple penetrate the market as when you upgrade, you will most likely go with a newer version of your old phone as you are used to the operating system and how the phone works.
Instead of spending the time and money to perform traditional focus groups, online focus groups and web communities can allow a mediator to get real time information without having to leave the office or inconvenience any customers or potential customers. There are numerous advantages to using online surveys compared to traditional surveys. First, it allows for rapid development and real time reporting. Internet surveys can be sent out to a much larger
Every year or so Apple will bring out new models of their iPhone, iPods and laptops that live up to the hype of the customers’ expectations. Technology plays an important role in the applications of operations management of a business. Technology may bring productivity and efficiency to a business. Apple