Benefits and Opportunities of Internet Marketing P4 Unit 12 Benefits and Opportunities of Internet Marketing P4 Unit 12 Keith Njunga Keith Njunga Pros and Cons of internet marketing Pros | Cons | 1. Convenience- Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them. 2.
Using the information on Kudler’s website in the intranet section provides for an understanding of how the company currently runs operations. Access data tables take an abundance of information and simplify the information into one particular area. The access data table on Kudler’s website joins the customer and inventory together. This is a good idea because the inventory coincides with what the customers purchase or do not purchase. The customer has shopping habits, food preferences, and a specific income.
The internet has three main advantages compared with traditional retail outfits- these are: 1. Convenience- shopping online saves time including travel time, the cost of the park charges and the hassle of standing in the queue at the checkout. 2. Choice – have the ability to access to a massive range of products and services from all over the world, this can be gained through using the internet for shopping. This is the by the far the biggest advantage over the internet.
Using the high speed internet and Sysco’s online ordering system, time pouring over stocked products and needed products can be greatly reduced. Management will be able to communicate with customers through the interactive online store. In conclusion, Club IT is successful and with the implementation of ideas and software. The club can be perpetually successful. Solving these major problems for the club through incorporating an ERP, CRM and SCM software infrastructure will allow the company more time and money to focus on the other areas to keep Page
Web based • Web based communication is where the information that a organisation has is transferred onto the organisations website • Using the internet. This could be relevant to Tesco’s as customers could use the internet to browse their stores clothing and food. • Where a company would use the internet to advertise jobs. This could be relevant to Tesco’s as they could use their online website to put up job vacancies. • The purpose would be for a business to gather information from a wide range of sources.
This would provide a new level or marketing and several new avenues for lower cost advertising that wouldn’t be possible without proper internet marketing for the café. The e-business would allow for the products to be sold online on an automated ordering system that doesn’t require any face to face interaction and the user controls the order. We now can sell more coffee and penetrate new geographical areas that wouldn’t be possible from the actual store location. Also, the café can conduct business 24 hours without the physical location even being open. This should definitely help with sales since the overhead for the e-business requires little attention besides processing the orders once they are
The similarities between online and brick and mortar shopping are basic but should be taken into consideration. Both methods allow browsing for specific items of interest. With online browsing, one would search by the item of interest. A shopper planning to go into a store would first determine which types of stores would carry that item of interest prior to making a trip to the store. Both methods enable the shopper to compare pricing.
What have you learned from this case study that you would be able to apply in an organization where you have previously worked or currently work? The influence of the Internet and e-commerce on the economy in general, and business practice in particular, has been tremendous. Changes are happening rapidly. For instance, the direct-business model employed by industry giants such as Dell Inc. and Amazon.com enables customers to order products over the Internet and thus allows companies to sell their products without relying on third-party distributors. Similarly, many companies reported that business-to-business e-commerce provides convenience and cost reduction.
After payment, the products will be directly sent to their home at anytime they want. As this example indicated, physical stores, online shops and apps on mobile devices make retailing possible anywhere, anytime and on any device only if it is connected to Internet. It is hard to predict whether the online retailing will prevail the traditional physical stores in the future. However, it is natural to see these retailing channels will combine with each other and together provide a better shopping experience for potential customers. This integration actually refers to the term omni-channel retailing, which gains a lot of attentions among both business practitioners and academia.
“We see great opportunities for both companies to learn from each other and create even better experiences for our customers.” 3. How are the cultures of Zappos and Amazon different? It is different because Zappos uses la loyalty business model and relationship marketing. Their main resource has been repeat customer and recommendations. According to the Zappos website 75% are repeat customers.