Carmex: Leveraging Facebook for Market Research 1. Numerous advantages and disadvantages must be considered when collecting data through different sources. An online survey of a cross-section of Internet households is one way to accomplish this. By using this method, the opinions of many different people will be captured. Both users and nonusers of Carmex will potentially take the survey because Carmex will not know who they are sending the survey to.
The survey is much quicker than some traditional methods and the cost is relatively minimal. A disadvantage of this method is that many of the households will not respond because they do not care about taking a survey for Carmex. Additionally, some users may thing the survey is junk or spam and they might delete them. The other option discussed is an online survey of Carmex Facebook likers. One advantage of this is the majority of the feedback received will come from dedicated Carmex users who want their opinion to be heard.
“likes” measures the about of new likers of a brand. b. Carmex: engagements are more important than likes because you can have people “like” pages with promotions without any knowledge of the product or true interest to ever purchase the products. A lot of ‘likes can provide inaccurate information due to the amount of individuals that simply click it without reading. 3 a. Engagement: Connecting to the Facebook audience by posting quality content daily that might attract consumers and gives them an opportunity to engage.
Calyx can run a mass of online ads in a short period of time such as before busy holidays like Valentine’s Day and Christmas even on a relatively tight budget. • Calyx could differentiate their brand and products from other major competitors who have been advertising extensively through mass-media. • Since Calyx has already received orders via their website, online advertising could make customers have a seamless shopping experience. And it could prevent customer secession and customer complaints. • Calyx could track and receive more accurate feedback through internet advertising.
Customers can contact us by email, Mobile phone and social networking sites such as Facebook and Twitter. Market research will also help to compete with our sportswear shops online such as sports direct, JD sports and JJB. We could make our website better and offer deals which other sports shops online don’t offer. Once customers start shopping online we can offer new deals to attract new customers and also this could spread good ‘word of mouth.’ We will research our competitors websites to establish prices, merchandise and internet technology we are up against such as easier and faster checkout systems. We will also be able to establish credit terms and incentives the competitors are offering.
The benefits of Online Advertising for McBride Financial. a) Larger Audience, b) The target consumer would most likely look online for the properties they are considering purchasing. Realty companies with websites would be a good place to provide a link to the McBride Site. c) The Websites would already have built in recognition, if the Realty firms do not wish to link to the McBride site than the placement of the Website on the search page could be moved to be in the top five search
Facebook, Twitter and Instagram are examples of social media that can be used. Using Facebook, CBI add their website link to seek more information. Customers who visit the site from Facebook are likely to be more receptive than the average visitor. This shows customers taking interest from Facebook and pursuing to find more information on the official website. Social media sites can be the place where customers can post positive messages about the products and services they received from CBI This can promote other customers to seek service from the facility as
Text speak saves time and shortens text length. In preparation and sending messages it reduces costs.... Some of the negative aspects of text speak are that.... Whether text speak eventually becomes the standard.... Over the past ten to fifteen years, there has been a major change in the way people communicate to each other due to the development of the internet. Because of this, there has been a massive effect on the amount of socialising between friends and family; using technology in online social messaging websites such as Bebo, MSN, Facebook and many more.
Many people view the Internet as only a way to push various products and services. “The faster we surf across the Web-the more links we click and pages we view-the more opportunities Google and other companies gain to collect information about us and to feed us advertisements”. (pg. 73) Many companies seek to gain financial benefits from advertising on the internet. Companies are more apt to advertise on Websites that include summaries or brief stories because this allows their advertisements to create a distraction.
A second point anti-modern technology folks bring up is how these devices are replacing physical conversations. While it is true that people spend more time on social media websites and instant messaging services, it does not mean these services completely obliterate face-to-face communication. In fact, people use such services to communicate with people they cannot physically meet like family members or friends living abroad, or to set up a location and time to meet up. Anti-technology would also point out that today’s youth prefers to engage with their virtual followers and “friends” rather than participating in a conversation with their family members. While it is true, you can go out to any restaurant and find at least one family where everyone is facing down looking at their phones while