Carmex: Leveraging Facebook for Market Research 1. Numerous advantages and disadvantages must be considered when collecting data through different sources. An online survey of a cross-section of Internet households is one way to accomplish this. By using this method, the opinions of many different people will be captured. Both users and nonusers of Carmex will potentially take the survey because Carmex will not know who they are sending the survey to.
“likes” measures the about of new likers of a brand. b. Carmex: engagements are more important than likes because you can have people “like” pages with promotions without any knowledge of the product or true interest to ever purchase the products. A lot of ‘likes can provide inaccurate information due to the amount of individuals that simply click it without reading. 3 a. Engagement: Connecting to the Facebook audience by posting quality content daily that might attract consumers and gives them an opportunity to engage.
What is meant by this is sites such as Google or Facebook give us free services, or so we think, but what is really happening is they collect our personal information and sell them to businesses so they can use it to lure us into buying their products through specialized ads. In my opinion, this is a smart business tactic, although not the best. Just because we give out certain interests we have, it doesn’t mean that it’s the only interest we have. It would be much smarter to give a variety of ads so that people are open to looking at something they didn’t even know that they may need or enjoy. There is only so much you can give us of something we already
Text speak saves time and shortens text length. In preparation and sending messages it reduces costs.... Some of the negative aspects of text speak are that.... Whether text speak eventually becomes the standard.... Over the past ten to fifteen years, there has been a major change in the way people communicate to each other due to the development of the internet. Because of this, there has been a massive effect on the amount of socialising between friends and family; using technology in online social messaging websites such as Bebo, MSN, Facebook and many more.
Through the use of the internet, email has became increaseingly popular because of its low cost benefit and its method of reaching mass customers, but like telemarketing there are laws and regulation that must followed to ensure people are not receiving spam email. Sales promotion is a tool used by organizations based on a short term objective that provides the potential customer with extra incentives that come in the form of savings, rebates and coupons that are consumer oriented promotions. Sales promotions use promotional efforts that are designed to have an immediate impact on sales and are media and non-media marketing communications used for a limited time to increase demand, stimulate market demand. Sales promotion techniques include promotional mix, personal selling, advertising, and public and publicity relations. There are three types of sales promotion strategies: Push, Pull, or a combination of the two: A push strategy involves convincing trade intermediary channel members to "push" the product through the distribution channels to the ultimate consumer via promotions and personal selling
Assess the situations in which each of the following industry will be a winner, or a loser if XXX were to become a hit. - newspapers - PC makers Answer:Newspaper - With the increase in the accessibility of the internet, consumers will choose to download and save the news or advertisements in their iPad for as long as they want, whenever and wherever they are. Unlike newspaper, consumers will not want to keep the news or advertisements they want for long as it will takes up physical space which had made iPad a winner. - For consumers who like to read multiple papers, it will be more convenient for them to download everything on to their iPad for reading anytime and anywhere instead of having to carry all the different newspapers around.
Tevin Hutchinson 11/10/2012 English 102 Technology plays a huge role in our everyday life. I do believe that technology has made our lives easier, but it also has made us more dependent on the technology itself. When using the internet for a dictionary you could easily get distracted. Anyone can put anything on the internet, so what you find might not be accurate. Most people find that looking things up on the internet is distracting because you are already on the web so why not check YouTube for a funny video, or update your status on the social network.
The alternative for this which most organisations will have especially ones like Coca-Cola will be to have a backup system in place for the assurance that if their main network went down then they would have a replacement so wont not lose any time or loss. There are also security and privacy issues when it comes to using the internet as a marketing tool which may lead to increased competition from other firms as the internet may leek knowledge of the organisations. There are high maintenance costs due to a constantly evolving environment and also there could be higher transparency of pricing and increased price competition, also non-price competition could come into this as they should use advertising as a tool to win customers and gain brand loyalty from them, for example with Coca-Cola if there were to give customers a better service and or better price on their products then they might gain brand loyalty from their consumers but if they receive a poor service and the products are expensive then the customers could move over to say for instance Pepsi which is a perfect substation and as this market is price-elastic it would be so easy for
By using the social media, web pages and purchasing advertisement banners McBride Finance Services pinpoint a particular group of people. “Web 2.0 social media applications such as Twitter and Facebook create new opportunities for firms to improve their internal operations and to collaborate in new ways with their customers, business partners, and suppliers” (Culnan, McHugh, & Zubillaga, 2010, p. 1). Advertising on the Internet can be tough; it may require the use of a consultant who specializes in Internet marketing. McBride Financial Services would benefit by starting off small when using the Internet market their services. Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property.
Without access to social media a brand can become lost. It would be beneficial to any brand, large or small, to utilize social media to expand their brand awareness and enter into new markets. Twitter grants one-on-one interaction with our consumers. This makes us more approachable, we are viewed as people instead of a brand. It created trust between us.