Mgmt 330: The Marketing Business

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The Marketing Business Ramiro Torres MGMT 330 Jacqueline McClure (March 26, 2010) Abstract In order to have an effective Marketing Business everyone’s general strategy to target the market with communication and advertisement through coordination using the elements of the marketing mix to be effective and consistent. The way businesses gain their market share and know who to target comes from the many integrated marketing communications techniques. These techniques help advertisements six aspects to develop the right plan for the audience to measuring its effects to determining the correct message for the target market as well as the type of media being…show more content…
Through the use of the internet, email has became increaseingly popular because of its low cost benefit and its method of reaching mass customers, but like telemarketing there are laws and regulation that must followed to ensure people are not receiving spam email. Sales promotion is a tool used by organizations based on a short term objective that provides the potential customer with extra incentives that come in the form of savings, rebates and coupons that are consumer oriented promotions. Sales promotions use promotional efforts that are designed to have an immediate impact on sales and are media and non-media marketing communications used for a limited time to increase demand, stimulate market demand. Sales promotion techniques include promotional mix, personal selling, advertising, and public and publicity relations. There are three types of sales promotion strategies: Push, Pull, or a combination of the two: A push strategy involves convincing trade intermediary channel members to "push" the product through the distribution channels to the ultimate consumer via promotions and personal selling…show more content…
The job of a salesperson ranges from order takers to order getters. Personal selling is the key to developing strong relationships because it is directed toward achieving mutually satisfying results between customer and seller, which will sustain and enhance future interactions this is very important because it is a lot cheaper to retain current customers than to attract new ones. However, “In a results-oriented environment, the foundation of many compensation systems, sales quotas can focus sellers and managers in a direction inconsistent with customer-oriented selling.”(“Evans”,

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