Pariser's Argument Against The Filter Bubble '

1732 Words7 Pages
Try to visualize your life to be centered around you. Everything you hear and read is refined for you. Everything your given is made for you. What you get is strictly based on who you are, or at least who you’re perceived you are. Visualize every search you make and every purchase you make online affects every news and ads your given. So if you’re only given what you know, then how can you discover what you don’t know? The Filter Bubble written by Eli Pariser, is an excellent argument against the very personalized internet we are given today. Pariser helps us understand how to much personalization is dangerous and how it makes for a more narrow minded, dumb, and biased community. He explains how this is done silently and how we don’t really notice it, because…show more content…
This affects us greatly because what we give is what we now get. In chapter one Pariser states, “Your behavior is now commodity, a tiny piece of a market that provides a platform for the personalization of the whole internet". To put in other words, your personal information is sold so businesses know what to sell. An interesting quote is added in this chapter, “If you get something for free, you’re the product, not the customer"(Pariser45). What is meant by this is sites such as Google or Facebook give us free services, or so we think, but what is really happening is they collect our personal information and sell them to businesses so they can use it to lure us into buying their products through specialized ads. In my opinion, this is a smart business tactic, although not the best. Just because we give out certain interests we have, it doesn’t mean that it’s the only interest we have. It would be much smarter to give a variety of ads so that people are open to looking at something they didn’t even know that they may need or enjoy. There is only so much you can give us of something we already

More about Pariser's Argument Against The Filter Bubble '

Open Document