Q1.What are the advantages and disadvantages for the Carmex marketing team in collecting data to narrow the flavor choices from three to two using (a) an online survey of a cross-section of Internet households or (b) an online survey of Carmex Facebook likers? (a) Advantages of an online survey of a cross-section of Internet households:- * Encourages the new customers to give it a try as internet households are interested in online coupons, products ads etc. * Can reach to wide range of people * Gives the result faster * More flexible Disadvantages:- * Many internet households in the sample may not be reached. They may have “spam blocker” that can prevent the survey from being viewed. * The recipient may not open or choose not to respond * Survey answers may be inattentive, just to get the promo or offers (b)Advantages of an online survey of Carmex Facebook likers:- * Cost effective * Sample population of actual Carmex product users * Respondent can just click on the flavor to register their preference * More accurate result.
As our consumers view our pins and re-pin them our brand is exposed to new consumers as well as untapped markets. Facebook is a social app that allows us to easily reward our consumers for their loyalty and friendliness. If they choose to get the Facebook Places app they will be able to share with their friends about where they are and show that our brand is good and trustworthy. Without trust and interaction between the brand and consumers the brand cannot grow. The best way to gain that interaction is through social
“likes” measures the about of new likers of a brand. b. Carmex: engagements are more important than likes because you can have people “like” pages with promotions without any knowledge of the product or true interest to ever purchase the products. A lot of ‘likes can provide inaccurate information due to the amount of individuals that simply click it without reading. 3 a. Engagement: Connecting to the Facebook audience by posting quality content daily that might attract consumers and gives them an opportunity to engage.
By using the social media, web pages and purchasing advertisement banners McBride Finance Services pinpoint a particular group of people. “Web 2.0 social media applications such as Twitter and Facebook create new opportunities for firms to improve their internal operations and to collaborate in new ways with their customers, business partners, and suppliers” (Culnan, McHugh, & Zubillaga, 2010, p. 1). Advertising on the Internet can be tough; it may require the use of a consultant who specializes in Internet marketing. McBride Financial Services would benefit by starting off small when using the Internet market their services. Conclusion McBride Financial Services provides a require service for anyone that is in the market for a residence or recreational property.
How Social Media Affect Us Introduction The social media is a way to communicate with your friends, to write and upload pictures, and it’s also a way to find out about many information and news that are going on around the world. However, how does the social media help spread information around the world and how does social media affect the people who use it? This research paper focuses on the impact and effects that the social media has on people. The impacts and effects that social media has on people are news and other information are spread faster and sooner on the social networks than other places and people are more time on the computer because of social media instead of doing homework or doing a sport or even exercising. I chose the topic of the social media for many reasons.
One advantage of this is the majority of the feedback received will come from dedicated Carmex users who want their opinion to be heard. A disadvantage is many Facebook users do not acknowledge Facebook advertisements or surveys. Also, the demographics of Facebook users may cause them to vote for a particular flavor and the opinion of others will not be sampled. 2. Companies like Carmex utilize the marketing opportunities on social media sites like Facebook and measure their success through “likes” and “engagement”.
The company was also able to advertise their product using various approaches such as emotional settings; this is where types of adverts catches the consumer feelings allowing them to be involved or allowing them to purchase a product based on emotions. Social media is another flexible advertisement because it is used based on the internet, where their consumers are able to browse anywhere to get information about the campaign. Also using social networks used by their consumers to promote the company’s
Understanding segments’ online behavior can generate a base for the further study and analysis of consumers’ purchasing decision process. The table 1 below presented the online users activities that have been done during a month by each segments. Table 1: Content creation by segment, Riegner (2007) The online insiders got involved in online Word-Of-Mouth because of their communication activities with other consumers and they are very influential groups that have enormous impact on consumers’ purchase decision. 2.4 The reasons behind online social networks’ influences on consumers’ purchase decision 2.4.1 Online Word-Of-Mouth
More people are spending their time online in social media sites and that’s where the focus of marketing will be. Depending on the business and type of audience it is suited for, ads are displayed in social media websites. Not only on Facebook but other sites and blogs which are relative to business are also taken into choice. Ads are also displayed on blogs and these are called as PPC ads. Payments are done depending on the clicks made on the ads.
Jena Saucier 3/5/2013 Negatives of Love Online In today’s society, more people are choosing to find love over the internet, whether it be a dating website or Facebook. There are many negative consequences to looking for love online. Such as no visual communication, false identities and how much time it takes up from one’s personal life. One reason why people shouldn’t find love online is because you never really know is on the other side of the screen. There have been cases where teens meet people over the internet and have an online relationship, but when they end up meeting it isn’t exactly who they thought it would be.