Strategic planning is crucial at this stage and there are tools available to help any business perform the analysis needed to succeed. Kudler Fine Foods is an upscale food store specializing in foods and services that appeal to a niche market; gourmet chefs and gourmet chefs in training. The firm had good initial success with its first two stores, but its third store is suffering with lower than expected sales. The firm wishes to continue expansion and increase profitable growth. Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment.
Additionally, the website should be immediately upgraded with e- commerce capabilities and an extensive catering service section. Many consumers will visit the site on a whim and find out that their favorite store can provide food for their events. No matter the scale of their function, each package should be described at the website. This will enable the customer to feel connected to the company, both at the store and home. Mrs. Kudler recognizes the importance of word of mouth promotion, which re-enforces the idea of in store gatherings and cooking classes.
Ruby Tuesdays and Chili’s Grill and Bar can be contrasted through their quality of food, their customer service and their selection along with cost. Ruby Tuesday is driven by promising its gracious hospitality and being one of the most fully committed restaurants around. The quality of the food is almost always top notch and is always fresh. No matter the product, it is always made to order. Also, everything is cooked the way the customer chooses.
Other aspects of product are economic- customer value, functional- service at the point of sales, before sales and after the sales and the psychological aspect of the product like image of the product. Kudler Fine Foods is a gourmet ingredients shop and offers in-store parties and now going in to catering business. It is managed by Kathy Kudler. So customers know that it is going to be gourmet food experience because she notices some of the people at the catering places are regular customers at her stores. KFF should research the market to find the needs of the customers.
Date: October 17, 2009 To: Charlotte Alexander/ Founder and Owner of DigiFast From: Jessica Proctor/ Project Manager JP Subject: The Advantages of Bringing a new Café in the building. This Memo presents the qualities of a new café in our building. Based on the current standing of our break room, I propose that we bring a new and enticing form of how employees enjoy their lunch, envision to yourself a place called DigiFast Café. The greatest advantage to DigiFast is that overall employee productivity would increase indefinitely. One reason is the fact that employees can enjoy their lunch, while finishing those last minute details on a major project, right here in the café.
Job duties: Organize a successful catering program and attract new customers and clients. Manage costs and run program as if it is its own business. Grow menu to include the changing needs of our
In order to reach its goal of regaining the competitiveness in the industry, a restaurant management system must be implemented. Abate Restaurant Manager is an engagement, analytics, and tableside ordering platform that brings Saleforce.com, world class customer focus, infrastructure to the restaurant industry. This system offers lots of features like inventory management, manager monitor, point of sale table management, etc. which will all boost competitiveness and productivity of the
For Promotions, the sales and marketing department need to work together, since a good promotion of a new or existing product will bring more revenues to Kudler Fine Foods. Sales department has to come up with a group of strategic objectives that will help target the financial goals of the company as well as sales. By doing a good marketing program towards the cooking class parties that the company holds, that will bring more customers that will purchase the same products use in the party and will look around to other options that the store gives them. Now with Place Kathy already tested the waters by opening two other stores in 2000 and in 2003, and even though is a good idea for her to keep expanding, is also important and healthy for the company that she improve the actual stores like is mentioned, that way the company is better known and eventually the same customers in other regions will request the opening of a new store in their area that they will
Kudler Fine Foods: Client Interaction Strategy LDR/535 Leading Change July 29, 2013 Donna Clayburn Kudler Fine Foods: Client Interaction Strategy Kudler Fine Foods (KFF) is a local upscale specialty food store located in the San Diego area. KFF has hired me as a consultant to help implement a new software system that will simplify the current system being used by the human resource and the individual store managers. As a consultant I need to come up with a specific interaction strategy with the different departments within the organization. I will identify who the main players are within the organization. The different types of leadership and power structure throughout the organization.
The supply of fresh food to the various branches should involve daily shipments, and this should be efficient. International Channel Strategy The company’s launch in Vancouver was in Stong’s Market, both sharing a passion for quality and customer satisfaction. This has enabled channel training of Kudler chefs and also delivery of products gets sorted out. The publicity of the second grand opening of the Stong Market in collaboration with Kudler Fine Foods store rent the social media, e-mails, magazines and television. This enables a smooth integration into the new market forming a customer base.