Companies do this by gathering information about other similar companies, customers, and products. Competitive intelligence information is used in the decision making of managers and executives to support strategic decision making for the company. It is important for Kudler Fine Foods to know what their competitor is doing for several reasons. First, if their competitor is offering a promotion to the public that is attracting more business, then Kudler Fine Foods will want to offer something along the same lines so more business will sway in their direction. Second, although the company may feel that they offer the best product, if the public feels that the competitor is offering a better product, they may want to consider changing their supplier of certain food products.
Marketing is the most important key to business success. Kudler Fine Foods should review the strategic plan viewing in on the budget and marketing surveys. Advertising increases that the Kudler Fine Food has what the market wants and needs and by the customers satisfaction survey it will gain knowledge to the company on what they need to continue
KFF should research the market to find the needs of the customers. Big companies could be the perfect place to start the research like what kind of orders they place and when they order. Other sort of information could be found in the census reports like type and age of population, income, religion, education, occupation will help decide the needs of other consumers. This will help narrow down requirements for catering business. If the population is young then may be more wedding parties, bachelor parties, Halloween parties or if the population is older then more of formal parties in the gardens and vineyards.
Kudler Problem Statement The porpose of this problem statement is to analyze and understand certain areas of concern at Kudler Fine Foods. By doing so will give the management the oportuntity to recognize and evaluate these area of concerns to put together a resolution end statement to improve the overall effectiveness of Kudler Fine Foods. Kudler Fine Foods was established by Kathy Kudler in San Diego, CA back in 1998. Kathy had a vision of establishing a high-end grocery store where there was a limited amount of direct competition. As the first store immediately became a revenue success Kathy quickly realized that she needed to expand her business to meet the demands and decided to open up a second store in Del Mar, CA.
In addition to providing fine high quality organic foods, a specialized staff must be retained and trained to meet the demands of this growing establishment. The management team is sure that the financial structure of Kudler Fine Foods can support the additional new positions, as well as, provide the necessary training needed to fulfill each job task related to the job description. The employee will be encouraged to provide a team work environment; while understanding the importance of facilitating individual equity, discouraging social loafing, and accepting the fact, that all employees have a growing interest in the success of this organization. With the support of Kathy Kudler, Encinitas can increase sales opportunities and increase the buying power of the community. In conclusion, Kudler Fine Foods needs to follow the above career plan in order to be successful in this type of market.
Strategy Assignment Kudler Fine Foods has been through major changes, in which the changes have created advantages for the organization. Companies use information technologies and develop strategies and tactics to help them grow, lower cost, maintain a strategic and competitive advantage. Kudler Fine Foods have properly used the technology available to the company so that it will be beneficial to their growth and overall success. This paper will identify how technology has created business opportunities for Kudler Fine Foods. In addition, this paper will identify the generic strategy Kudler Fine Foods is pursuing, and based upon the generic strategy, this paper will identify some tactics the company should implement to realize the generic
For example, choosing the appropriate target market and communications mix when entering the gourmet market of these countries is vital to success. Pricing of the new products requires additional research regarding distribution and product launch expenses as detailed in the financial budget and unit forecasts. Finally, public relations efforts before the store grand openings require planning and implementation of the appropriate budget and event efforts. Continuing all of these efforts during the life span of the company provides Kudler Fine Foods a
Many people will not even consider shopping at a store if they do not have an effective website. This could be a beneficial tool for posting the weekly ad and coupons on the website so that customers can print them out and bring them into the store. Conclusion With a good branding strategy and solid advertising campaign, Kathy will draw more customers into her store and create awareness that her store is in the area and have good prices thus driving more sales. Kudler Fine Foods could increase their sales immensely if they carry out a successful advertising campaign consisting of printed ads, radio spots and a nicely designed
Kudler Fine Foods: Client Interaction Strategy LDR/535 Leading Change July 29, 2013 Donna Clayburn Kudler Fine Foods: Client Interaction Strategy Kudler Fine Foods (KFF) is a local upscale specialty food store located in the San Diego area. KFF has hired me as a consultant to help implement a new software system that will simplify the current system being used by the human resource and the individual store managers. As a consultant I need to come up with a specific interaction strategy with the different departments within the organization. I will identify who the main players are within the organization. The different types of leadership and power structure throughout the organization.
The innovation strategy best aligns with Kudler’s vision in creating a competitive advantage over other gourmet food stores. From a BTM perspective the chosen strategy will allow the company to expand its catering business, introduce marketing tactics, open new locations, reduce inventory turnover, and create customer