Phil Knight Research Paper

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Phil Knight By: Matthew Mata Career Prep- 1st period January 9, 2013 The Entrepreneur I picked to do my “Famous Entrepreneur Project” over is a man named Phil Knight. The reason I picked Phil Knight is because he created my favorite company that makes athletic attire such as shirts, jackets, shorts, socks, underwear, hats, gloves, watches, glasses, wallets, goggles, sweat pants, and my favorite shoes. I’m sure there are a lot of other things they make but those are just the ones that I buy from them. Phil Knight started when he was around twenty six years old. He was going to school for his MBA at Stanford in the early '60s, Knight took a class with Frank Shallenberger. He was assigned a semester-long project that was to devise a small business, including a marketing plan. Synthesizing Bowerman's attention to quality running shoes and the burgeoning opinion that high-quality/low cost products could be produced in Japan and shipped to the U.S. for distribution, Knight found his market niche. Shallenberger thought the idea was interesting, but certainly no business jackpot. Nothing more became of Knight's project but that’s where he got the idea for his company from. In 1963, shortly after graduating Phil traveled to Japan…show more content…
Rather than rely on advertising, he would get top athletes to endorse his shoes, and then let his sales force sell the product. His strategy and the timing of the launch couldn't have been better. That summer, the Olympic track and field trials were held in Eugene, Oregon, with none other than Bill Bowerman as coach of the American Olaympic team. Knight took full advantage of the opportunity, putting Nikes on the feet of several top finishers. When they made national television, so did the shoes they were wearing. One of the most visible runners to wear Nikes was American record-holder Steve Prefontaine. He became the first of a team of edgy athletes Knight recruited to endorse his

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