Motorola Case Study

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IM 105 Case Study 4ISC 1. What salient opportunities and threats exist in Motorola’s external environment? Motorola Inc. has been one of the leading corporations in the communications technology field. Because of this, I think its largest opportunity can be expressed by its broad and extensive stretch of products that it offers in the market. Easy transfer of information and communications is a global demand – from the military to the hospitals, and even to the general public. Motorola has a huge market to sell their products to. Also, Motorola’s ties with Verizon, Sprint, AT&T, etc. has given an increased market opportunity for Motorola. However, threats are also present around its environment. There is threat from LG when it comes to mobile handsets which presents customers with products that have the latest technology and stylish design. There’s also Apple who presented the iPhone which combines cellular communications, portable music player, and internet access via Wi-Fi in one product. There’s also the introduction of Blackberry in the market from Research in Motion, and the MID’s or Mobile Internet Devices. In short, these and other competitors are in line to attract more customers and gain competitive advantage over Motorola. 2. What are the company’s most prominent strengths and weaknesses? One of Motorola’s strengths is its development of the Six Sigma (as stated in the case study). Through this, Motorola has been able to cultivate and enhance its business processes, thus making them leaders of their market at one point in time. And since Motorola was one of the first introducers of wireless communications, the world’s first commercial General Packet Radio Service or GPRS (in partnership with Cisco), HDTV, and the likes, it has gained a significant advantage in the market. But in my opinion, I think Motorola didn’t take into

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