Meeting Customer Needs

3495 Words14 Pages
Contents Page 2 Index SECTION 1 Understand customer care and the benefits of good customer care Page 3 Basic principles associated with good customer care. Page 4 A company’s customer care policy Page 5 The benefits of having customer care standards Page 6 Common barriers to good customer care Page 7 Examples of good practice in customer care SECTION 2 Know how to meet customer needs Page 8 The difference between internal and external customers Identify the needs and expectations of a customer Page 9 Why it is important to meet or exceed customer expectations Page 10 How to effectively deal with complaints Page 11 How to deal with difficult customers behaviour SECTION 3 Understand the importance of collecting, storing and interpreting customer feedback Page 12 The importance of customer feedback Different methods of collecting formal and informal feedback Page 13 How to interpret feedback form customers How to improve customer satisfaction Page 14 Implications of the Data protection Act for collecting, storing and using customer feedback Page 16 References Understanding customer care and the benefits of good customer care It is recognised today that good customer care is an essential part of any organisation. There are basic principles of good customer care that can be used in many diverse organisations of which some are as follows; Be approachable and welcoming. Ask the right questions to find out what your customer needs. Listen carefully and show that you understand how the customer is feeling. Take responsibility for meeting your customer’s needs – don’t leave it to others or blame others. Treat every customer as an individual and treat them with respect. Be responsive. Go the extra mile to help the customer. Be reliable. Don’t make promises you can’t keep. Turn a complaint
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