Media Influence and Eating Behavior

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ia Media Influence and Eating Behavior 1) Surprisingly, the type of commercial that occurred the most during an hour long television show, was the non-food product type, frequenting at 33.07% of the time. Non-food service type commercials came in second, playing 21.52% of the total commercials. While advertisements about TV programs showed 18.42% of the total; then food commercials only 12.37% of the time. The rest- restaurants (5.82%), other (4.01%), beverages (3.14%), and lastly public service advertisements (1.64%) tended to not play very often during hour long television programs. I was shocked that more non-food related advertisements played than food; it seems to me that food, drinks, and restaurants are always on display—especially when I’m hungry. The types of commercials should vary depending on the target audience for a certain program. For instance, if the show is geared toward teens and young adults, more food commercials and product commercials would be shown since teens tend to be more impulsive. Types of commercials also depend on the television station the program is on, food commercials will be less likely to show to kids because they can’t really go out and buy the food, whereas during prime time TV (evenings), there are larger amount of viewers like on ABC and more food or product commercials will be shown. 3) A healthy eater typically eats a well-balanced diet, which means that a person should eat a certain amount of whole grains, dairy, fruits, vegetables, sugars, and fats. However, most people, especially Americans, are very unhealthy eaters. We eat way too many fatty foods that have saturated fats (which are not good), too much sugar, and too little of everything else. Junk food, candy, and soda get the best of us, and put us at risk for obesity or worse, heart disease. I consider myself to be a fairly healthy eater; my mom cooks

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