Mcdonalds Vs Quick

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We are going to present you two international firms which are McDonald’s and Quick. Both are in the restaurant industry and are positioned only in the fast-food sector. We’ve chosen those two companies because of the high reputation they have and the way they are implemented in our consumption patterns. Indeed, since their creation both companies have experienced a rapid development. We’ll try to explain what the key of their success was and how they managed their international expansion. Quick Quick was created in 1971 in Belgium in Schoten, this is the first fast-food implemented in Europe. Moreover this is the only European Fast-food hamburger chain. Quick belonged to the Belgian group GB INNO BM until 2007 and the purchase of the company by CDC Capital Investment and became French from that day. This is a fast-food chain that sells products such as burger, salad, chicken, ice-cream, French fries. The first Quick restaurant in France appeared in 1980 in Aix en Provence. In March 2007 began its international expansion by opening a new restaurant in Algeria in Alger and assure they are going to open 20 more restaurants in the country before 2012. The year after, two new restaurants opened in Russia, and ultimately over 10 restaurants will open. In February 2010 Quick created controversy by offering halal menus in 8 of its restaurants in France. In august of the same year, they extended their offer to 14 of its restaurants. In January 2011, a customer died in a restaurant in Avignon which gave a bad image of the brand in France. Some figures of Quick: * First Fast-food chain in Belgium, 2nd in France and 3rd in Europe. * 210 million of consumers in 2010 * Implemented in 9 countries * 483 restaurants of which 80 percent are franchised * 1 billion € of sales volume in 2010 (+ 11% compared to 2009) * Net income in 2010: 16.7 M €

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