Innovation In Netflix, Chick-Fil-A, And Amazon

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ORGANIZATIONAL IMPACT Innovation is important and significant to an organization. A lot of today’s organizations in order to be in competition have to come up with new strategies to stay a step ahead of each other. The people of these organizations have to brainstorm new ideas to have customers come back to their business. What really makes customers come back to a certain business? Could it be the company’s service? The product the company sells? Or the process in which the company does business? All these questions matter to an organization. The three organizations that will be analyzed are Netflix, Chick-Fil-A, and Amazon. In August of 1997, Reed Hastings and Marc Randolph founded Netflix in Scotts Valley, California; though it…show more content…
Truett Cathy opened his first restaurant called The Dwarf Grill in Hapeville, Georgia. He established Chick-Fil-A Inc. in the early 1960s in shopping malls with the opening of the first Chick-Fil-A in a mall in the suburban part of Atlanta. Some of the innovative concepts that Chick-Fil-A consider to be a success for them are mall based restaurants. The chain has approximately 334 major shopping mall restaurants that are operating. Because of customer demand the chain began to open stand alone restaurants in 1986, it now has 938 stand alone restaurants around the country. To be true to their mission “Be America's Best Quick-Service Restaurant” the company has drive through only restaurants for fast service and added convenience to their customer. Chick-Fil-A has also licensed, non-traditional outlets; this program allows licensees to serve delicious Chick-Fil-A food in settings such as college campuses, hospitals, airports, and business and industry locations. One creative approach that the company used was their advertising; this approach set them apart from other restaurants. The use of cows to put their restaurant out on the market was a success. In 1995 the first cow was used on a billboard with the words “EAT MOR CHIKIN” From that day forward, the burger-eating landscape would forever be changed (Chick-Fil-A, 2011).” With their message on television, radio and internet it has reached millions. Part of their recipe for success is closing on Sundays. This decision was made back in 1946 when the company was first established; Mr. Cathy believed that employees should have time with their families and worship if they chose to do so. These kinds of strategies sets them apart from other restaurants, in 2010 the company’s system wide sales reached $3.5

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