Introduction of Company We have chosen Kentucky Fried Chicken (KFC) to gather the information on its internal environment and its external environment. Firstly, KFC deals with fast food. They have a chain of restaurants worldwide. Colonel Harland Sanders found KFC in 1952 with the blend of 11 herbs and spices of fried chicken, which penetrated the whole America. Colonel Sanders started selling his KFC franchise with the starting price of $2Million USD.
This idea, however, was not unique because at the same time McDonalds started their first drive-in. So the founders went even farther and became the first chain to offer dining rooms. A few years later they expanded their menu and introduced the Whopper, which was a burger with sauce, cheese, lettuce, pickles, and tomato, for people with a bigger desire for food. The price of a hamburger was 18 cents and the price of a Whopper was 37 cents in order to stay competitive with the fast food industry. While always trying to stay on top of the competition, the founders decided to take advantage of
Running head: BURGER KING The Burger King history began to take shape in 1959. Miami franchisees James McLamore and David Edgerton purchased the struggling original company, re-structured it and changed the official name to the Burger King Corporation. They set out to produce a better tasting hamburger by flame broiling them as opposed to frying them, eventually replacing all the Insta-Broiler machines with a new flame broiler appliance. The flame broiled method is still used by Burger King to this day. By 1961 Burger King had begun franchising restaurants across the United States.
According to NASDAQ: WEN they are the world’s third largest quick service hamburger company. To us this is known as a fast food restaurant. Wendy’s has more than 6,500 restaurants in the United States and 27 other United States territories in the world. When Dave Thomas opened the first Wendy’s restaurant in Ohio in 1969 he vowed to have quality food. That is why today, that they still serve the best quality foods around that is made to order.
The brothers realized that hamburgers comprised of 80 percent of their sales and closed their doors to re-evaluate their business model. The same year, in 1948 the model was about affordable dining for family who wanted to eat out. The “Speedy Service System” was also implemented that included an assembly line of sorts, a nine-item menu, and an all male staff. The operations were proven successful in 1952 ad the first franchise was sold to Neil Fox who opened a restaurant in Phoenix, Arizona and created the well-known golden arches of McDonalds. Fox had huge success with the store and the brothers were reluctant at first to begin a national franchise system, but soon realized that too many copycats were creeping up and they needed an advantage and a head start.
In 1990, with the goal of expanding Fat burger throughout the world, the Fat burger Corporation purchased the business from Ms. Yancey. Today, Fat burger has grown to a worldwide food restaurant chain. In the past decade almost every multinational Fast Food brand has considered to penetrate the food industry of Pakistan, so did the Fat Burger. Considering the economical downfall of the country, the first challenge was to decide that where they have to setup their first restaurant, and finally they came up with the name "Lahore", a place that is well known for its charm and considered as the home of food lovers. To open a new franchise in Lahore, they analyzed the opportunities by surveys and gathered information from other sources.
The corporation started out as a small drive-through in 1948 by brothers, Dick and Mac McDonald. Raymond Albert Kroc, a salesman, saw a great opportunity in this market and advised Dick and Mac to expand their operation and open new restaurants. Mr. Kroc bought out the McDonald brothers in 1961. By 1967 McDonalds expanded its operations to countries outside the U.S.A. This unyielding expansion led the Corporation to open 23,000 McDonald's restaurants in 110 countries in 1994, producing $3.4 billion in annual revenues.
In 1934, plots of land at Angel Road, Edmonton, north London has been bought by Jack Cohen for the purpose to build a new headquarter and warehouse. After construction has done, the warehouse has become the first modern food warehouse in the country, and also a new idea for stock management has born and introduced by Jack Cohen. Since 1939, Jack Cohen business has grown rapidly and he has owned more than 100 of Tesco stores across the country. Tesco was floated on the London stock exchange in 1947 as Tesco Stores (Holdings) Limited with a share price of 25 pence. After one year pass, Jack Cohen has decided to open self-service stores in St Albans, Hertfordshire in 1948.
Domino’s was the second largest pizza-chain after Pizza Hut being at the first place in United States in the year 2004 for just under 15dollars per share. In Malaysia, Domino’s Pizza outlet was officially launched by Tom Monaghan, the owner itself in the month of September 1997 and by the year 2012, there were in total 98 outlets operating in whole Malaysia and with this healthy growth in Malaysia,
Before everything started, there was a successful hamburger restaurant operating in San Bernadino, California in the 1950s run by brothers Richard and Maurice McDonald. It was however, Raymond Albert Kroc who pitched to the McDonald brothers the idea of opening up several such restaurants. Everything actually started when Raymond Albert Kroc, the exclusive distributor of Multimixer, a milk shake maker heard how well the McDonald brothers were doing using his Multimixers to serve their customers. He eventually met up with them to acquire franchising right from them to run McDonald's restaurants. Raymond Albert Kroc first founded McDonald’s Corporation and then opened the first McDonald’s restaurant in Des Plaines, Illinois in 1955.