Taco Bell Marketing

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Taco Bell, which is today the biggest Mexican fast-food chain in the United States, was created by a former Marine Corps member named Glen Bell in San Bernardino in 1952. Seeing the opportunity of a growing after-war economy and a booming of the fast-food industry, Glen Bell started to sell hamburgers and hot dogs in San Bernardino, California. Mr. Bell opened a second store, concurrently; Mac Donald brothers also started their company by opening their first stand in the same city of San Bernardino. The first name of the chain was El Tacos (Taco Bell). According to the Taco Bell website, Glen Bell in addition of being a lover of Mexican food thought that the fast-food market did not offer a lot of variety of products. He decided to offer the consumers new products based on the Mexican food. Glen Bell did not only have to find the good combination of the ingredients to offer high quality products for a low price, but he also had to find a way to decrease the timing to create the meals for the consumers that was still too long to be considered as a fast-food products. After a few research, Glen Bell started to sell his first tacos in San Bernardino. He decided to install its stand in an area with a majority of Mexican population so he could test new recipes and have a feedback from the people who knew the best of this kind of food. The price of the first tacos sold by Glen Bell was only 19 cents. (Taco Bell) Between 1954 and 1955, Glen Bell built three Taco stands in California: in San Bernardino, Redlands, and Riverside. In 1958, at the age of 28 years old, Glenn bell was the owner of three restaurants that were making $50,000 per year each. (Taco Bell) In 1962, Glen Bell sold his part of El Tacos and opened his first Taco Bell restaurants in the Los Angeles area and started to sell franchises. The first franchise was sold in 1964 to a former Los Angeles
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